This article was about how CEMEX has become a world leader in the cement market. The article starts off with a short history of cement itself and how cement has evolved over time as the world has grown. It demonstrated nicely how cement companies have to streamline production, as the product itself is being improved and copied constantly. The article then goes into a brief description of other cement companies in the world, showing how regionalized the cement industry is.
After this, the article then gives a ...view middle of the document...
After a while, CEMEX acquired an American company to fill US orders. This set off a chain of global acquisitions, which ended up making CEMEX the world leader in the cement industry, as well give them a presence on every continent and in over 50 markets.
CEMEX maintained its market dominance through its 3 pillars of people, technology and growth. The people pillar focuses on CEMEX taking care of its employees, customers and people who live around the plant. Technology is focused on how CEMEX adds value to its product by cutting down on time and costs through its advanced use of IT. The growth pillar is about how CEMEX only acquires firms that open a new market or help consolidate current operations in a market and can be acquired for a price that promises to give CEMEX a great return on investment.
They also make a conscious effort to cut down on environmental pollution, as the cement industry is a notorious polluter. They constantly make an effort to rebuild the environment after they are done getting the raw materials required, as well as make their plants more efficient. Because of this, they have won numerous awards. Overall, CEMEX has smartly expanded, leading to great growth and profits for years to come.