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Case Sudy Essay

383 words - 2 pages

1. What are some example of Disruptive products created by apple? How disruptive of a product is the iPhone and why?
A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and ...view middle of the document...

2. Describe some of the unique ways Salesforce SFA application uses the iPhon’s features, including at least one not mentioned above
It uses the iphone capacity to be connected to internet to exchange inbformations and also used the touched screen to easily generate tasks.
What other companies or Web sites that you know of have open development platforms?
Some Companies having An open development platform : Android , linux , T-Mobile
What advantages does the SFA application have for salespeople? If you were a salesperson, how would you use it?
Sales automation systems create competitive advantage as the accurate sales forecasting feature enables evaluating competition trends followed by defining effective business strategies.

2.Helps the sales managers to monitor and control their sales team and track potential leads. The real time nature helps them to assess team/s and overall productivity.

3.The increase in productivity further creates a competitive advantage by reducing costs, increasing sales revenue and market share.

4.The entire sales team can benefit from this system both in office and in road. The field members can share sales data much more frequently with the management. This instant communication allows the management to use the given information while it is still valuable. Thus, sales force...
Who benefits more from the partnership between the two companies, Salesforce.com or Apple? Explain your answer

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