Case Study Report Dunkin Donuts : Betting Dollars On Donuts

3457 words - 14 pages

Dunkin Donuts
Case Study Report
Dunkin Donuts : Betting Dollars on Donuts


We are really grateful to course instructor for all kinds of informative information and valuable advice.
We are also very grateful to the group members who helped in preparing this project.  

Executive Summary

Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin’ Donuts have been in business since 1950 and have been franchising since 1955. This franchise serves more than 2 million customers a day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as bagels, breakfast sandwiches and ...view middle of the document...

In 1946, he founded Industrial Luncheon Services, a company that delivered meals and snacks to workers in the Boston area. The success of Industrial Lucheon Services convinced Rosenberg to start the Open Kettle, a doughnut shop in Quincy, Massachusetts. Two years later Open Kettle changed its name to Dunkin’ Donuts. He began franchising additional outlets in 1955, and by 1979 there were a thousand Dunkin; Donuts outlets in the Northeast. Through a series of transactions in the 1980s and 1990s, Dunkin’ Donutsbecame the quick service restaurant operation of the British firm, Allied Domecq PLC. In 2002, as Allied Domecq looked for growth opportunities, it’s Dunkin; Donuts (DD) business was described as a “sleeping giant” as much for its fiercely loyal clientele as its $2.8 billion in sales and more than 3,800 U.S outlets.

Dunkin’ Donuts, At-A-Glance
 Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (NASDAQ: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins.
 Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts.
 At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion.
 Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (Quick Service Restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide.
 Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model.
 There are more than 10,000 Dunkin’ Donuts restaurants in 32 countries.

Mission Statement
“Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete.”


Dunkin Donut serves the following items :
1) Donuts
2) Fritters
3) Crullers
4) Biscuits
5) Munchkins
6) Bagels
7) Muffins
8) Danish pastry
9) Cookies
10) Brownies
11) Bagel Twists
12) Breakfast sandwiches
13) Hash browns
14) Oven toasted items
15) Coffee beverages
16) Bulk Coffee
17) Espresso, Cappuccino, and Lattes
18) Iced Coffee
19) Iced Lattes
20) Latte Lite Espresso

Coffee Leadership
Dunkin‘ Donuts‘ coffee heritage goes back more than 60 years – something no other leading restaurant brand can match.
 Dunkin‘ Donuts sells more than 1.5 billion cups of hot and iced coffee globally every year.
 According to the NPD Group / CREST, Dunkin‘ Donuts serves the hottest traditional and iced coffee in America.
 In the highly competitive U.S. coffee market, Dunkin‘ Donuts is distinguished for brewing a superior guest experience. For six years running, Dunkin' Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.
 Dunkin‘ Donuts coffee is freshly ground, freshly brewed and freshly served. If not used within...

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