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Case Study Of Apply

7638 words - 31 pages

Running head: Apple Case Study

Apple Strategic Plan Insert Name Here Insert Affiliation Here

Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the ...view middle of the document...

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Table of Contents Overview of Apple ......................................................................................................................6 Apples Current Challenges ..........................................................................................................7 Apple’s Current Vision and Need for change...........................................................................7 Apple’s Current mission and Need for change .........................................................................8 Apple’s Current Position .............................................................................................................8 Competition ................................................................................................................................9 External Audit and External Factor Evaluation .......................................................................... 10 Opportunities ........................................................................................................................ 10 Threats .................................................................................................................................. 10 Social factors......................................................................................................................... 11 Political factors ..................................................................................................................... 11 Environmental Factors .......................................................................................................... 12 Technological factors ............................................................................................................ 12 Apple EFE Matrix ................................................................................................................. 12 Internal Audit & Key Financial Ratio Analysis ......................................................................... 13 VRIN/VRIO Model............................................................................................................... 13 Value .................................................................................................................................... 13 Rarity .................................................................................................................................... 14 Imitability ............................................................................................................................. 14 Non Substitutable .................................................................................................................. 14 Internal Factor Evaluation ..................................................................................................... 14 Strengths ............................................................................................................................... 14 Weakness...

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