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Case Study

609 words - 3 pages

1.) As a consumer, what are the things presented in the video you think is important? What are these factors you think influence you in buying a product or availing service that are not mentioned in the video?

Every day we are out in place were our mind is open for changes, we are in the environment where competition arises in every corner of our subconscious mind wherein consumers have a thinking process – one visual and intuitive (right brained thinking), referred in the video as the feelings of the consumer for the product they chooses. Either it would be high price with superior quality rather than low price with lesser quality. Consumers chooses differently by the feelings and visual they have adopt or understood because consumers have reasonable thinking why they buy such products, as it is for their satisfaction or they are just learning to adopt the decision making for work – mental ...view middle of the document...

Advertising commonly enticed the consumers by the visual feelings they presented in their product. They have evaded the heart and mind of consumers, usually entailing to logical reasons to buy for a certain product, why consumers always enticed by the word big sale? Why consumers chooses products that are dependable how it been advertise. Ads do not create feelings for the consumer to be allured by the qualities it invested. Rather it just communicates to the consumer, giving them high positivity why they chooses product by their own intuition. Nevertheless, we have also other part of thinking process which is the left – brained thinking that manipulates the verbal and analytical information. Here the consumers chooses more to be advance thinkers, they used analytical method to satisfy their needs. For ex. In a tourist spot, where in tourist travelers come with different culture. How this traveler chooses their product? By using their verbal as a communication to find their familiarity place where in they seek brand names, recognizable at their own home. That situation is very typical in every person who is alien by the place they been with. They go for much safer mental shortcuts, which make them very dependable and reliable. As the video entails us that mental shortcut are samples of everyday we experienced like detailed list of menus in restaurants for encouraging consumers that they have the best quality food. Then food sold in outdoor giving consumers the appeal that they have the freshest food sold in outdoor environment. Then how to decide what car to be purchased usually affect our decision making because of the labels and tags, names and frames that we usually familiarized with and feelings because as we observed in the video, consumers decision affect also to the side meaning of the product which make the consumer understand the based context and labels surrounded by emotional resistance. The brand names and labels justify consumers belief, it explain who they are and what they are capable of, that is why we buy brand names and wear them with satisfaction because label makes the consumer feel better.

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