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Case Essay

332 words - 2 pages

CH. 7
* Hire for Personality
* 5 Traits:
Genuine Personal Warmth - kindness
Empathetic Skill – understanding others pain
Optimistic, Upbeat Attitude - contagious
Team Orientation – vital; everyone puts effort into company
Conscientiousness – responsibility, work ethic, diligence, and attention to get details right
* Keep Bar High – “Nine Minute Mile”
Hire well equipped employees no “9 min milers” b/c that will drive your good employees
* Benchmark – Look around at your best employees and hire off of their qualities/traits
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Standard Setting: set standards and enforce them
4. Support: providing your people with resources they need
5. Motivation, Recognition, and Reward: keeps employees afloat, lets them know they have support and are appreciated.
* Moral Leadership
Treating an employee as a person; looks at the situation and whole person and their life
CH. 9
* Don’t charge for the Heimlich
Don’t charge for the simple/little things
* Money Isn’t Everything
Pricing must be presented appropriately, w sensitive language, w/o surprises, trustful way
* Gilding the Lily
Doing things that are unnecessary – Overdoing the already perfect
EX: having a beautiful table but covering it up w a table cloth

CH. 10
* Double Edge
* Easy to Reach
* Respond in person
* Control who responds
* Don’t be too clever
* Evangelists
* Not everyone can be AMAZON

CH. 11
Airline Quiz:
How many planes do you start with: 3
Multiple Routes: True
Market E route had 1 company: TRUE
Source of Cash: Spare parts are not an option to sell
Foreign Market: 1 is acceptable – maximize seat capacity
Special Incidents: happen
Calculating: False, there is an easier one
Fuel Prices/Spot Prices: FALSE
Fares of competitors can be purchased - TRUE

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