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Business To Business Marketing Of Processors

942 words - 4 pages

Intel
Keeping in view the needs of rural India, Intel has launched a "ruggedized" personal computer. These computers are designed to withstand adverse weather conditions including heat, dust and humidity and can run on alternate power sources, including car batteries. The chassis is designed to keep the motherboard cool at temperatures as high as 45 degree Celsius, and resistant to humidity levels of 70-85 RH (relative humidity). The total power consumption of all the peripherals is less than 100 watts. The platform comes installed with a certificate-based access, allowing banks to verify the validity of instalment payments against the purchase of the PC.

For manufacturing of these ...view middle of the document...

As long as Windows worked only on Intel processors, Intel had an interest in supporting Microsoft. As long as non-Microsoft OSes did not run on Intel CPUs, Microsoft had an interest in supporting Intel. Anyone who chose one of Wintel tended to use the other.

Apple dumps IBM microprocessor for Intel (2005, San Francisco Chronicle)

• Intel's microprocessor development roadmap promises features like more efficient power consumption that Apple did not foresee in similar plans for the IBM PowerPC processor.
• We are thrilled to have the world's most innovative personal computer company as a customer," said Paul Otellini, president and CEO of Intel, said in a statement. "Apple helped found the PC industry and throughout the years has been known for fresh ideas and new approaches.

AMD

AMD marked its transition into advanced 65-nm process technology with the launch of Athlon 64 X2 dual core desktop processors, which uses less power and gives better overall performance.
AMD has entered into a contract with Sahara Computers and Electronics Limited (SCEL), a joint venture between Sahara India Pariwar and Sahara South Africa, to build and sell a range of Sahara-branded computers based on AMD processors in the Indian market.
Sahara is a household name in India and combined with the consistently improving brand image of AMD, it hopes to make a successful entry into the Indian computer market.
Sun Microsystems has expanded its industry-standard comprehensive product line based on Solaris x86 OS and the AMD Opteron processor, and has announced the Sun Fire V20z Server Enterprise Essentials Promotion that can help dramatically reduce customers' total cost of acquisition over three years.
What AMD does??

• AMD utilizes strategic industry partnerships to further its business interests as well as to tackle Intel's dominance and resources
• AMD also formed a strategic partnership with IBM, under which AMD gained silicon on insulator (SOI) manufacturing technology, and detailed advice on 90 nm...

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