This website uses cookies to ensure you have the best experience. Learn more

Business Strategy Paper

1303 words - 6 pages

Running head: MARKETING & CUSTOMER RELATIONSHIP CONCEPT WORKSHEET

Marketing & Customer Relationship Concept Worksheet
University of Phoenix
Dr. Ron Morritt
MBA 570
May 24, 2008

|A: Concept |B: Application of Concept in Scenario |C: Citation of Concept in|D: Personal Experience in your|
| | |Reading |Organization |
|Key external trends such as |The customer research TeraTech |“The social forces of the |Every year Curves solicits |
|Social Forces through the study |commissioned revealed distinct ...view middle of the document...

| |can advertise to these women. |
|Key external trends such as |TeraTech may be a dominant player in the |“In developing a marketing|At Caffé, we entered |
|Competitive Forces |CRM field, but competition is increasing |program, companies must |an existing competitive field |
| |and the fact that customers are |consider the factors that |knowing that we needed to |
| |dissatisfied with TeraTech’s service bodes|drive competition: entry, |create a program that would be |
| |ill for the firm’s future. CEO Jack Dwyer |bargaining power of buyers|difficult for our competitors |
| |and his team must find ways to solidify |and suppliers, existing |to duplicate. We designed a |
| |the customer base and mitigate the issues |rivalries, and |model that would require |
| |that threaten to reduce TeraTech’s market |substitution |prohibitive replication costs. |
| |share. |possibilities” (Kerin, |It has been a successful |
| | |Hartley, Berkowitz & |strategy since, in over two |
| | |Rudelius, 2005, p. 87). |years, we have not yet |
| | | |encountered a fight for the |
| | | |market share we have taken. |
|Consumer purchase decision |Customers of TeraTech are dissatisfied |“Problem recognition, the |As a partner in Caffé,|
|process such as Perceiving a |with the CRM product of the firm and as |initial step in the |I participate in the sales |
|Need |such will be highly susceptible to the |purchase decision, is |process, both finding customers|
| |marketing impact of competing products. |perceiving a difference |with need and creating a |
| |Once customers become aware that they have|between a person’s ideal |perceived need in customers |
| |a new alternative to resolve their current|and actual situations big |unaware that a better coffee |
| |issues, they can be motivated to leave |enough to trigger a |program exists. Sometimes the |
| |TeraTech in favor of a company that |decision” (Kerin, Hartley,|phone will ring with someone |
| ...

Other assignments on Business Strategy Paper

Starbucks Strategy Essay

1503 words - 7 pages Starbucks’ Strategy 1. Suggest the key elements of Starbucks’ Organizational Culture that contribute to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. Organizational culture has a significant impact on the overall performance of a company. Organizational culture is “the set of shared, taken-for-granted implicit assumptions that a group holds and that determines how it

Branding Strategy Essay

9034 words - 37 pages confidential and not for public dissemination. The total banking operation of MTBL in Bangladesh could not be observed significantly in the report. 2.3 Objective of the Study 1.3.1 General objective: The prime objectives of this study are to analysis strategy of MTBL for creating brand image of their product as well as bank. 1.3.2 Specific Objectives: * To explain the meaning of brand and way to create a strong brand image. * To

Strategy Supply Chain

2774 words - 12 pages Supply Chain Strategy The Importance of Aligning Your Strategies UPS Supply Chain SolutionsSM Copyright © 2005 United Parcel Service of America, Inc. All Rights Reserved. No part of this publication may be reproduced without the prior written permission of UPS Supply Chain Solutions. Our Insight. A UPS Supply Chain Solutions White Paper Introduction Chances are you’ve heard the term supply chain strategy. Used informally, it is

Crafting And Executing Strategy

1612 words - 7 pages Crafting and Executing Strategy Take the Time and Time it Right Greetings Card Company Belvis Wright Strayer University Strategic Management-BUS 599 Dr. Gary B. Shelton July 15, 2012 Abstract What can a business professional implement that would help a company to be successful? In an effort for a company to be successful, business professionals should create and execute strategic planning models which outline specific

Air Asia Management Strategy

7114 words - 29 pages source of AirAsia’s cost advantages. Using Venkatraman and Henderson’s model APS fits smoothly to the Technology Transformation Perspective where business strategy acts as a driver. The functionalities provided by APS system to improve AirAsia’s performance include event management technology, supplier portals, inventory planning, demand forecasting, maintenance management, and route profitability analysis. As a result of implementing APS system

Blackberry Repositioning Strategy

2506 words - 11 pages Blackberry – Brand repositioning strategy. Through this short paper, I would like to further comprehend and propose Blackberry’s strategy towards repositioning in the present potential market. In 2009, Fortune magazine declared Blackberry as one of the fastest growing brands in the world, but within a period of 3-4 years, there market share dropped to 2%. As previously discussed, some main reasons were late entry into consumer/lifestyle segment

Strategy

762 words - 4 pages of business administration in joined aviation and tourism, said, "I have itre Uest institute in the city which of' 6Jsil'stivani iortrnu internatioual exposure' It Sives a sense of recogrrition as people know it's a brand." The winds of change have swePt in 'I'o tlre city at a cotisiciet'alrly t'ast pace' the ongoirtg trend, skin cornplenrent treatnrent csntt'es arb on the bandwag' .itr ternrs of on. "It nrakas a diflerence tre&tlnellt I

Strategy

837 words - 4 pages wage abuse, child labour and trade union discrimination. It was criticised for its culture of disposability and use of toxic materials.” Nike has long faced globally coordinated protests from NGOs and documentary makers like Michael Moore but in 2009 their strategy took a dramatic change. Switching from one of the most unethical businesses across the world to a sustainable marginally ethical business, with the aid of Hannah Jones Nike undertook a

Strategy

1963 words - 8 pages “Strategy as Stretch and Leverage” G. Hamel and C.K. Prahalad (1993) A Critical Analysis Word Count: 1624 Introduction Strategy, and the form it should take when used in business processes have long been a source of debate – and with extremely varied outcomes being proposed as the ‘best approach’. This said there are some key themes and core strategic ideas that have emerged and developed across these ideas over time. In this article

Strategy - 300 words

300 words - 2 pages Planning strategy was once predominant in the 1960s and 1970s. Although it faltered in the 1980s and 1990s, it still continues to be a significant influence today. While the fact that many industries continued to experience turbulent was the main reason of the fall of planning strategy, it also accounted for the rise of the emergent strategy. Entrepreneurial organizations increasingly rely on emergent strategy development rather than formal

Business Strategy

2010 words - 9 pages networks, effective brand support, marketing and strong merchandising. Competitor analysis: five forces just provide general understanding of competitors. Competitor analysis provides details Topic 3 1. differentiate between corporate and business strategy Corporate strategy relates to the types of industries the organization operates in. this includes what kinds of businesses the organization selects to be part of its structure, and how

Similar Documents

Strategy Essay 8616 Words

8616 words - 35 pages this project due to the fact that although it has success in it men’s and women’s product line in China, its baby care products are only marketed in the Philippines in the Asian Market. The paper outlines a strategy for NIVEA so that it can gain market share in baby care products in the world’s largest economy (China) using Hong Kong as a test base. Hong Kong was selected because there is less barriers for consumption goods as opposed to Cha

Strategy Essay 1107 Words

1107 words - 5 pages Performance Management Terri Sleeth BUS681: Business and Compensation Instructor: Leo Smith September 7, 2014 Performance Management Page 1 Performance Management is a structured way for an organization to improve the effectiveness of their employees. In this paper we will examine aspects of performance management and how it

Strategy Management Essay

3540 words - 15 pages even in times of recession. The purpose of this report is to evaluate the key for success of Ryanair corporate strategy, using both theories and live case studies. The research paper starts with a brief history of Ryanair and their competitive advantage, and then goes through the main academic models used in the report such as: Porter’s five forces, Environmental PESTEL analysis and Porter’s generic strategies. The last section of the report is

Marketing Strategy Essay

1178 words - 5 pages firm? Customer retention refers to keeping client’s business rather than have the client use competitors’ services or products. Businesses want to reduce customer defections to their competitors because a reduction in their market share and profits could result. Customer service retention is a popular marketing strategy as it involves focusing on meeting or exceeding client’s expectations in order to maintain their loyalty. When people feel