Business Strategy Essay

7849 words - 32 pages

Assigment 1st
Assigment 1st

Business Strategy
Prepared for:
Mr. Pham Quoc Khanh (Lecturer)
Banking Academy, Hanoi
BTEC HND in Business (Finance) 
Prepared by:
Pham Ho Viet – Vizo – F05C

Submission Date:
Number of words:

Business Strategy
Prepared for:
Mr. Pham Quoc Khanh (Lecturer)
Banking Academy, Hanoi
BTEC HND in Business (Finance) 
Prepared by:
Pham Ho Viet – Vizo – F05C

Submission Date:
Number of words:

Table of Contents
ACKNOWLEDGEMENT 2
1. 1 Explain strategic contexts and terminology 3
a. Nestle vision statement: 3
b. Nestle mission statement: 3
c. Objective: 4
d. Strategic intent 5
e. Core competencies: 5
f. Role of strategy for the ...view middle of the document...

Thank you for giving me various necessary documents to help me understand how to do a research effectively.   
Additionally, I would like to thank my friends, for their kind co-operation and encouragement which help me in completion of this research.
Lastly, I would like to thank my loved ones, who have supported us throughout entire process, both by keeping me harmonious and helping me putting pieces together. I will be grateful forever for your love.

INTRODUCTION
A business strategy typically is a document that clearly articulates the direction a business will pursue and the steps it will take to achieve its goals. In a standard business plan, the business strategy results from goals established to support the stated mission of the business. A typical business strategy is developed in three steps: analysis, integration and implementation.
The report will explain the strategic contexts and terminology – missions, visions, objectives, goals, and core competencies of Nestle and review the issues involved in strategic planning by using different planning techniques (BCG matrix, Space matrix, and GE matrix) in order to formulate a new strategy for Nestle – one of the largest food and beverage companies in the world
Nestlé S.A. (French pronunciation is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.Nestlé's products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestlé's brands have annual sales of over 1 billion Swiss francs (about $1.1 billion), including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, andMaggi. Nestlé has 447 factories, operates in 194 countries, and employs around 333,000 people. It is one of the main shareholders of L'Oréal, the world's largestcosmetics company.

1. 1 Explain strategic contexts and terminology
a. Nestle vision statement:
To be a leading, competitive, Nutrition, Health and Wellness Company.
| Provides future direction | Expresses a consumer benefit | Is realistic | Is motivating | Must be fully communicated | Consistently followed and measured |
Evaluation | Yes | No | Yes | Yes | Yes | Yes |
Improvement | | Yes | | | | |

* New vision statement:
To be a leading, competitive, Nutrition, Health and Wellness Company that bring consumers foods that are safe and high quality
b. Nestle mission statement:
"Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Your Company | Customers | Products Services | Markets | Concern for Survival, Growth, Profitability | Technology | Philosophy | Self-Concept | Concern for Public Image | Concern for Employees |
Evaluation | Yes | Yes | Yes | No | No | No | Yes | Yes | No |
Improvement | | | |...

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