This website uses cookies to ensure you have the best experience. Learn more

Business Strategy Essay

2010 words - 9 pages

Global strategy and leadership
Topic 1
1 briefly outline the development of strategy
2. Examine some of the main concepts that inform our knowledge of strategy and leadership.
3. distinguish between the different approached to strategy
The rational approach(有时间顺序)eg. The evolutionary approach
The essential purpose of this approach is to assess the organization and its environment, achieve a fit between the two and, on the basis of this analysis, forecast and plan for the future. To maximize profit, organizations should position themselves in the markets to which they are best suited.
The example of rational approach is five forces (offers leaders a clear and precise methodology for ...view middle of the document...

4. Discuss the role of strategy process in managing the relationship between an organization and its environment
5. Describe the various levels or types of strategy and the links between them
6. Explain the concepts of strategic thinking and analysis

7 describe a range of approaches to leadership and attributes of effective leaders
8 outline the ethical responsibilities of leaders within an organization
Topic 2 understanding the external environment
1. define an industry and the value chain within which an organization operates
1) The industry is a group of organizations or business units producing close substitutes. When thinking of a specific about industry from the viewpoint of a specific organization, the definition of industry should also include a geographic element. This leads to tighter scoping of the analysis and clearer thinking about the organization’s real competitors.
2) The value chain for an industry comprises the business processes, people, organizations, technology and physical infrastructure that transform raw materials into intermediate and finished goods and services, which are offered and distributed to consumer to satisfy demand.
2. Assess an industry’s life cycle position
Start-up phrase
Growth phrase
Maturity phrase
Shark-out
Decline phrase
3. Summaries the industry’s historical performance to date as well as its key segments in terms of growth, profitability and competitiveness
Remote environment analysis:
TEMPLES(technology, economy, markets, politics, law, environment, society)
The majority of industry growth is a combination of population growth and price inflation, one or more of the factors shown in the TEMPLES model may have been very important in shaping growth to date and in shaping expected future growth.
Industry environment analysis
Five forces model is designed to explain why certain industries are more profitable than others.
(1) Threat of new entrants to the industry
Entry barriers include:
Industry size: small size may not attractive to new one
Economies of scale: the need for a large volume of production and sales to reach the cost level per unit of production for profitability is a barrier to entry.
Product differentiation: industries dominated by braded products are difficult to enter due to the large amount of time and money required to create a competing branded product.
Intellectual property: patents and other types of proprietary intellectual property are very effective in limiting industry entry
Capital requirements: a large capital investment per unit of output in facilities tends to limit industry entry
Switching costs: the tendency for buyers of industry’s products to be reticent about switching to a new supplier tends to limit entry.
Access to distribution channels: new entrants may have difficulty distributing their goods and services through established distribution channels as those have already been locked in by existing competitors ( kfs only supply Pepsi,...

Other assignments on Business Strategy

Business Level Strategy Essay

1157 words - 5 pages An organization's core competencies should be focused on satisfying customer needs or preferences in order to achieve above average returns. This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets. Business-level strategy is concerned with a firm's position in an

Game Business Strategy Essay

5489 words - 22 pages a console launch. Sony’s Current Strategy Relies on Making Blu-ray the Standard for Optical Storage Sony’s current strategy uses the Playstation 3 (PS3) as a vehicle to introduce the Blu-ray standard into the home. The launch of the game console is particularly important for the Game Business, Entertainment Business, and Consumer Products groups, because all three groups have a significant vested interest in getting consumers to adopt Blu-ray

Business Strategy Paper

1303 words - 6 pages | | |action, future product development, and |can have a dramatic impact|not yet joined. The corporate | | |marketing on the segment that is most at |on marketing strategy” |office then creates an | | |risk. Based on the research, customers |(Kerin, Hartley, Berkowitz|advertising campaign geared to | | |with the least satisfaction

Strategy

1963 words - 8 pages “Strategy as Stretch and Leverage” G. Hamel and C.K. Prahalad (1993) A Critical Analysis Word Count: 1624 Introduction Strategy, and the form it should take when used in business processes have long been a source of debate – and with extremely varied outcomes being proposed as the ‘best approach’. This said there are some key themes and core strategic ideas that have emerged and developed across these ideas over time. In this article

Strategy

8616 words - 35 pages .................................................................................................. 7 2.2 Company strategy .............................................................................................................. 8 2.4. Competitive strategy......................................................................................................... 9 Chapter 3 Market Review

Strategy

1107 words - 5 pages Performance Management Terri Sleeth BUS681: Business and Compensation Instructor: Leo Smith September 7, 2014 Performance Management Page 1 Performance Management is a structured way for an organization to improve the effectiveness of their employees. In this paper we will examine aspects of performance management and how it

Strategy - 837 words

837 words - 4 pages wage abuse, child labour and trade union discrimination. It was criticised for its culture of disposability and use of toxic materials.” Nike has long faced globally coordinated protests from NGOs and documentary makers like Michael Moore but in 2009 their strategy took a dramatic change. Switching from one of the most unethical businesses across the world to a sustainable marginally ethical business, with the aid of Hannah Jones Nike undertook a

Operations Strategy

632 words - 3 pages going to discuss the operations strategy of Dell. Dell is a computer company that has become a leader in the computer industry because of its speed of delivery and low price. This unique corporation has marketed thousands of computers online and continues to be an industry leader. Dell’s main delivery channel is the internet, and they have developed their business around that channel. Dell’s mission is “to be the most successful computer

Marketing Strategy

1557 words - 7 pages ) ACEVO/IG/Marketing Strategy/V3-DN 2 Marketing Strategy Template New / Start – Up Organisation or Service 1. Background A. What business are we in? (What needs does our organisation meet in the marketplace?) (2–3 sentences) B. What services and/or products do we provide? (1 paragraph) C. What are our organisation’s objectives over the next two years? Be as specific as possible, and make sure to address the following goals

Strategy Management

1121 words - 5 pages is to carry out a critical analysis and evaluation of strategy development in the global sport’s industry, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development. Your assignment should be presented in a business report format and should be within the range

Marketing Strategy

1055 words - 5 pages share of key customers’ business while finding lower cost but effective ways of serving less valuable customers * Databases created for CRM purposes capture: * Transactions * Instances of customer contact * Customer demographics * Customer responses * Implementing a CRM requires four steps: * Gaining broad- based organizational support for creating and adopting a CRM strategy * Forming a cross- functional

Similar Documents

Business Strategy Essay

615 words - 3 pages I. What is Strategy? A. Strategy – is its theory of how to achieve high levels of performance in the markets and industries within which it is operating. 1. Evaluating and choosing a strategy require an understanding of both the economic logic from which a strategy is derived and an understanding of the organizational logic through which a strategy is implemented. II. The Strategic Management Process A. The Strategic Management

Business Strategy Essay

3960 words - 16 pages Name: |BUSINESS STRATEGY | |Unit Number: | | |Assignment Submission Date: |31 November 2012 | |Assessor

Business Strategy Essay

7849 words - 32 pages Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance)  Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance)  Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words

Business Strategy With Military Strategy Essay

314 words - 2 pages Rodriguez, Stephanie MAN4120 Exercise 1A: Compare Business Strategy with Military Strategy Ranking the nine military maxims: 1= most important 9= least important Top 9 Maxims: 9= Simplicity-prepare clear, uncomplicated plans and clear, concise orders to ensure thorough understanding Plans are important. Strategic management relies on strategies that are first formulated, implemented and than evaluated for success. This