Business Plan For Fitness Center Essay

5727 words - 23 pages

SAMPLE BUSINESS PLAN
FITNESS PLUS, INC

Disclaimer: This is a sample business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications.

Contents
EXECUTIVE SUMMARY.......................................................................................................................4 GENERAL COMPANY DESCRIPTION....................................................................................................6 1.1 COMPANY OVERVIEW:......................................................................................................................6 1.2 ...view middle of the document...

...........................................................10 MARKET ANALYSIS:............................................................................................................................10 4.1 Market Description....................................................................................................................10 4.2 Market Facts:...........................................................................................................................13 4.3 Market Size:.............................................................................................................................14 4.4 Market Growth:.........................................................................................................................15 4.5 Market Demand:.......................................................................................................................17 4.6 Market Trends:.........................................................................................................................18 4.7 Market Growth Potential:...........................................................................................................19 4.8 Market Opportunities:................................................................................................................21 4.9 Barriers to Entry:......................................................................................................................21 4.10 Regulations:...........................................................................................................................21 4.11 Service Potential:....................................................................................................................21 4.12 Targeted Audience:.................................................................................................................22 4.13 Competition:...........................................................................................................................26 4.14 Market Niche:.........................................................................................................................27 MARKETING STRATEGY.........................................................................................................................27 5.1 Value Proposition:.....................................................................................................................27 5.2 Branding:.................................................................................................................................28 5.3 Marketing Objectives:................................................................................................................28 5.4 Strategy:..................................................................................................................................28 5.5 Marketing...

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