Business Plan Capstone Essay

6212 words - 25 pages

A. Executive Summary 4
A1. Company Identification 4
A2. Mission of the Company 4
A3. Business Goals 4
A4. Keys to Success 5
B. Company Summary 5
B1. Industry History 5
B2. Legal Form of Ownership 6
B3. Location and Facilities 6
B4. Management Structure 7
B5. Products and Services 8
C. Market Analysis 8
C1. Target Market 8
C2. Industry Analysis 9
C3. SWOT Analysis 10
D. Market Strategy 12
D1. 4Ps 12
D2. Price List 13
D3. Promotional Strategy 14
D4. Sales Forecast 14
E. Implementation Strategy 17
E1. Overall Strategy 17
E2. Monitoring Plan 17
F. Financial Statements and Projections 18
F1. Revenue and Cost Estimate……………………………………………………………….18
F1. Forecasted ...view middle of the document...

The cart will be supplied with local food from our local farms and local bakers ensuring we have the best products to sell. It is our intention to ensure our food is the freshest by using local farm to market food as well as keeping the prices low. Making money is why we are in business. For us to make money it will be necessary to have repeat customers which will keep our business thriving. Using social media will let our customers know where we are on a given day. Social media works both ways, our customers can contact us on social media such as facebook to find out where we might be over a weekend. This will help us reach the goals of repeat business in the Portland/Vancouver area. We are hoping by the use of social media, using farm fresh produce for our food and keeping our prices at a reasonable rate that our customers will come back to us time and time again to enjoy delicious, healthy, and freshly made vegetarian and vegan food that customers will enjoy and seek out at local events in the area.

A4. Keys to Success: Our plan will be to produce the same menu week after week. However, customer feedback is very important for our success. Customers will have an important part of what is on the menu. Partnering with the finest farmers in the Northwest for our produce will play a big part in keeping our final product tasting good each and every time. Customers will come to count on the tasty food we generate each and every time they eat with Vegetarian Delight. Consistently being at the same farmers markets showing our customers they can count on us to be where they are will build our clientele. Having big bold signage so our customers know what we are offering will be bright and legible that can be seen thru-out the events the cart is parked. Social media will play a big role in allowing us to update our locations as soon as we enter any event. We will provide a signup sheet for email addresses, facebook pages, and twitter handles so we can provide updated information.

B. Company Summary
B1. Industry History: Food trucks were once referred to as “roach coach” and they would drive between businesses selling fast foods in mostly industrial areas. They have since evolved into gourmet food, anything from your everyday hamburger and fries to homemade lasagna being sold out of the food carts. Food carts are a big business in the Portland area. When you drive through the downtown area of Portland you will find several food cart pods. Pods are empty lots that house 1-25 or more food carts and food trucks. Overhead is low for this kind of business. Carts that are in the downtown area have a shorter timeframe they will be open. The area is mostly commercial buildings so they can work Monday thru Friday from 10-6 because as the working force leaves for the day there will not be a huge need to stay open. Unlike a brick and mortar restaurant where there are long hours. When deciding on being at a county fair or special event the days maybe longer...

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