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Business Plan Essay

5386 words - 22 pages

Business Plan for a Startup Business
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for
the Executive Summary, which should be done last. Skip any questions that do not apply
to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth‐flowing narrative.

The real value of creating a business plan is not in having the finished ...view middle of the document...

And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.

If you need assistance with your business plan, contact the SCORE office in your area to set up a business counseling appointment with a SCORE volunteer or send your plan
for review to a SCORE counselor at www.score.org. Call 1‐800‐634‐0245 to get the contact information for the SCORE office closest to you.
Page 2 of 31

Business Plan

OWNERS

Your Business Name
Address Line 1
Address Line 2
City, ST ZIP Code
Telephone
Fax
E‐Mail
Page 3 of 31

I. Table of Contents

I. Table of Contents ................................................................................................... 3

II. Executive Summary ............................................................................................... 4

III. General Company Description ............................................................................ 5

IV. Products and Services............................................................................................ 6

V. Marketing Plan ....................................................................................................... 7

VI. Operational Plan .................................................................................................. 16

VII. Management and Organization ......................................................................... 21

VIII. Personal Financial Statement ............................................................................. 22

IX. Startup Expenses and Capitalization ................................................................ 23

X. Financial Plan ....................................................................................................... 24

XI. Appendices ........................................................................................................... 27

XII. Refining the Plan .................................................................................................. 28
Page 4 of 31

II. Executive Summary

Write this section last.

We suggest that you make it two pages or fewer.

Include everything that you would cover in a five‐minute interview.

Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?

Make it enthusiastic, professional, complete, and concise.

If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.
Page 5 of 31

III....

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