This website uses cookies to ensure you have the best experience. Learn more

Business Mpo Coca Cola Essay

803 words - 4 pages

Coca-Cola is a public company owned by thousands of shareholders and investors around the world. It was founded in 1886 by pharmacist, De John S Pemberton in Atlanta, Georgia. It was one afternoon; Dr Pemberton stirred up a fragrant, caramel-coloured liquid that started him off, selling a glass of it for five cent. His friend, who was also a business partner, Frank M Robinson, came up with the name Coca Cola. It was him who also wrote the words in Spenserian script, the one that's now familiar and world's most recognized trademark. Dr Pemberton then started promoting his new products by distributing thousands of coupons that could be exchanged for a complimentary sample.

Later on, ...view middle of the document...

To maximise profit and increase its market share would also be considered as a goal. One of the purposes of opening a business to make a profit so the business can survive. Its main goal is still to provide magic every time someone drinks one of its more than 400 brands - and to do so in a way that benefits consumers and the communities we operate in.
29 August 2013

Goals and specific objectives with Policies

1. Maintaining its reputation- More customers see you as a good standard company and are likely to help you increase the sales.
• Reduce customer complaints by 5%
 Deal with customer complain promptly

2. To maximise profit- cutting down on the costs and focusing on increasing profit.
• Increase 2% profit by next 3 months
 Use the right pricing strategy

3. To survive – to earn enough money that they can run the business.
• To reduce costs of the business by 3% over the next 3 months.
 Review supplies regularly

4. Develop new products- to attract more customers
• Introduce a brand new product by next 5 month
 Do market research

5. To Grow- expanding its business into a bigger one
• Open up 3 more stores by a year
 Abide by local authority legislation on planning control

12 September 2013

Input Process Output
• Ingredients
• Machines • Production
• Packaging • Products
• Sales

19 September 2013


Political factors

• Introduction of new legislation – it could cost the business to...

Other assignments on Business Mpo - Coca Cola

Innovation And Collaboration At Coca-Cola- It's The Real Thing Case Study

826 words - 4 pages COCA-COLA: CASE STUDY 1. Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. 2. What is the relationship of collaboration and knowledge management to Coca-Cola’s business strategy? 3. How is Coca-Cola using knowledge management systems to execute its business model and business strategy? 4. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its

Marketing Essay

8058 words - 33 pages of non-alcoholic beverage industry • To understand growth of Coca-Cola • Evaluation of brand extension strategies by Coca-Cola • To analyse competitive scenario and it impacts Quality policy: Quality Is the Highest Business Objective of coca-cola company “To ensure consumer delight, the company commit to quality in our thoughts, deeds and actions by continually improving our processes… Every time”. The Coca-Cola Company exists to benefit

Case Study

2449 words - 10 pages is second to Coke in sales, and outsells Coca-Cola in some markets. Pepsi internationally manufactures concentrates of brand Pepsi, Mountain Dew, and other brands for sale to franchised bottlers in the US and international markets. Pepsi also markets, sells, and distributes juices under several Tropicana trademarks in the US and internationally. In addition to the soft drink and juice business, PepsiCo is engaged in the snack food segment through

Coca Cola Ethics

280 words - 2 pages Coca Cola Ethics Coca-cola has the most valuable brand name in the world and, one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance. However, over the last ten years, the firm has struggled to reach its financial objectives and has been associated with a number of ethical crises. Warren Buffet served as a member of the board of directors and was a strong supporter and


628 words - 3 pages on our topic. We just conduct our research on the basis of them. Primary Data sources: We will collect data by making questionnaires on our topic from respondents. Our respondents are basically university students. We randomly take 20 student and collect data from them. . Secondary Data sources: Our secondary data source is basically online base. We collect information from Coca-Cola personal website and from different third party website

Analysis Of Coca Cola Co Ltd

2652 words - 11 pages Issue Identification Situation Analysis Strength * Coca-Cola Co. is global Soft drink industry leader. Their products are sold almost around the world. According to the Business Week Magazine, Coca Cola was listed at NO.1 in the world's 100 most valuable brand in terms of their asset values (Business Week Magazine, 2003). * Global brand recognition. Its brand is well known in 90% of the world (Allen, 1995). * Large varieties of

The Concept Of Market Segmentation

504 words - 3 pages expanded its business worldwide servicing over 200 countries and with a total of $35 billion in revenues annually (10-k: The Coca Cola Company). In fact, The Coca Cola designs the costumes strategy analysis by studying costumers based in segmentation, targeting, and positioning in the process. They portion the targeted markets into groups of potential customer with related needs who are likely to exhibit similar purchase behavior. For this

Coca-Cola's Water Neutrality Initiative

1088 words - 5 pages to everyone worldwide. As stakeholders their expectations are that the company is keeping up with making clean products that do not cause harm to the environment. Stakeholders are expecting the business to be increasing performance as well as being economically friendly. Their expectations for what the company should be doing for production and how they should be growing is the reason behind the performance-expectations gap between Coca-Cola and

Survey Questions

415 words - 2 pages – 40,999 ____ PHP 67,000 and above Dear Sir/Ms, I am a student of Mapua Institute of Technology Makati, taking MGT121, Fundamentals of Marketing, under the E.T. Yuchengco School of Business and Management, presently doing a marketing plan on the Coca-Cola beverage. We request for your cooperation to fill this questionnaire below and the data gathered shall be kept confidential. 1. Where is your workplace or school located? ___ Batangas


286 words - 2 pages changes may reduce consumers’ willingness to purchase the goods of Pepsi Cola and Coca Cola (20). Any damage to their reputation could have an adverse effect on our corporations, financial condition and results of operations. Changes in the legal and regulatory environment could limit their business activities, increase our operating costs, reduce demand for our products or result in litigation. Unfavorable economic conditions in the countries in which we operate may have an adverse impact on our business results or financial condition. Their financial...

Voltage Drop Calcl

2418 words - 10 pages business completely which not only attracts their customers, but also making it one of the modern technological marvels of today’s world. Forecasting the consequences of making the Coca-Cola Bottling a transparent facility within the workforce of the company as well as on the customers and using them to achieve desirable outcomes would be the major theoretical underpinning. The Volkswagen shows effects of transparency facility on the marketing and

Similar Documents

Coca Cola Ethics Essay

2304 words - 10 pages sales come from outside the United States (Ferrell). Former CEO Roberto Goizueta once said “Coca-Cola used to be an American company with a large international business. Now we are a large international company with a sizable American business” (Ferrell). According to Ferrell, Coca-Cola is the most-recognized trademark and brand name in the world today with a trademark value estimated to be about $25 billion. Coca-Cola’s vision for sustainable

Any Title Essay

3976 words - 16 pages was 139,600 and the company sells its products in more than 200 countries (Form 10K: The Coca Cola Company, 2010). This report looks at various marketing techniques used by Coca Cola to become one of the best known brands of the world. Environmental Analysis PEST analysis is valuable while analyzing external environment where a business is conducted or where an organization is planning to start a business (Henry, 2008). This section

Bus 508 Assignment 2 Coca Cola Vs. Pepsi Competitive Strategies

994 words - 4 pages conditions or taxes specifically targeting the consumption of our products. Any of these changes may reduce consumers’ willingness to purchase the goods of Pepsi Cola and Coca Cola (20). Any damage to their reputation could have an adverse effect on our corporations, financial condition and results of operations. Changes in the legal and regulatory environment could limit their business activities, increase our operating costs, reduce demand for our

Coca Cola Essay

3511 words - 15 pages Coca Cola Report Introduction Coca Cola is a multinational company. The Coca Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages. Coca Cola is Private Limited Company (Ltd). A Ltd company is a type of business ownership which determines many operations of how the business is run. In this report I will identify how the business is affected by ICT and how the company is run. This will include