P1: Describe how marketing techniques are used to market products in two organisations.
In this unit I am going to pick two organisations and describe how marketing techniques are
used to market products in these two organisations. The first organisation I am going to
choose is Nike. Nike is an American multinational corporation that is involved in the design,
development and worldwide marketing and selling of sporting equipments such as running
shoes, tracksuits etc. Nike also sells accessories and unique footwear that attracts the eyes
of so many people including celebrities. Nike has used various marketing techniques to get ...view middle of the document...
Nike can also increase the market share of existing
products by putting them on sale. For example, 20% off a Nike air force 1 trainer will
increase sales. Apple also uses market penetration to market their products. They can
increase the market share of existing products by adding new apps. For example, apple
added a new feature on their products which is called ios 7; this increased awareness of
apple products because a lot of people talked about it. Apple also advertises their products
through TV, this is an act of promotion that will help attracts more customers in order to
generate more sales in their organisation.
Market Development: This is when a company markets an existing product to a new market.
Nike recently opened a store at Westfield shopping centre in Stratford, the shopping centre
and store was opened during the London 2012 Olympics. There were a lot of tourists in the
UK during the period it was opened, this shows that their products were being sold to a
different market thus increasing sales. Apple also did the same thing; they opened a store at
Westfield shopping centre, this is an act of developing their market because there are so
many people that shop in that particular shopping centre on a daily basis.
Product development: This is where a business develops a new product to sell to existing
customers. Apple is always developing their electronic products. For example a new I phone
is released every year which has more features than the previous one thus attracting
customers and encouraging them to buy the product. Nike develops some of their products
by adding colours to them. For example Nike air forces are released every now and then but
with different colours.
Diversification: This is where a business markets new products to new customers. For
example, Nike recently released a new product called Nike + Fuel Band SE; this product can
count your steps and track the intensity of your work out etc. This makes it totally different
and unique from their previous products, therefore this product will attract new customers.
Apple also invented I pads, although this product maybe similar to I phones, It is also
different. I pads are more convenient to read because of the size and also it’s difficult to
P2: Describe the limitation and constraints of marketing
In this assignment I am going to describe the limitation and constraints a business faces
when marketing their products and services. First of all, I am going to define what limitation
and constraints mean. Limitation is the act of controlling something from happening, it
controls how much of something is possible or allowed and Constraints are things that limit
or restrict you from doing something.