This website uses cookies to ensure you have the best experience. Learn more

Business Management Essay

7457 words - 30 pages

P1: Describe how marketing techniques are used to market products in two organisations. 
 
  
 
In this unit I am going to pick two organisations and describe how marketing techniques are 
used to market products in these two organisations. The first organisation I am going to 
choose is Nike. Nike is an American multinational corporation that is involved in the design, 
development and worldwide marketing and selling of sporting equipments such as running 
shoes, tracksuits etc. Nike also sells accessories and unique footwear that attracts the eyes 
of so many people including celebrities. Nike has used various marketing techniques to get  ...view middle of the document...

 Nike can also increase the market share of existing 
products by putting them on sale. For example, 20% off a Nike air force 1 trainer will 
increase sales. Apple also uses market penetration to market their products. They can 
increase the market share of existing products by adding new apps. For example, apple 
added a new feature on their products which is called ios 7; this increased awareness of 
apple products because a lot of people talked about it. Apple also advertises their products 
through TV, this is an act of promotion that will help attracts more customers in order to 
generate more sales in their organisation. 
 
  
 
 Market Development: This is when a company markets an existing product to a new market. 
Nike recently opened a store at Westfield shopping centre in Stratford, the shopping centre 
and store was opened during the London 2012 Olympics. There were a lot of tourists in the 
UK during the period it was opened, this shows that their products were being sold to a 
different market thus increasing sales. Apple also did the same thing; they opened a store at 

Westfield shopping centre, this is an act of developing their market because there are so 
many people that shop in that particular shopping centre on a daily basis. 
 
  
 
Product development: This is where a business develops a new product to sell to existing 
customers. Apple is always developing their electronic products. For example a new I phone 
is released every year which has more features than the previous one thus attracting 
customers and encouraging them to buy the product.  Nike develops some of their products 
by adding colours to them. For example Nike air forces are released every now and then but 
with different colours. 
 
  
 
Diversification: This is where a business markets new products to new customers.  For 
example, Nike recently released a new product called Nike + Fuel Band SE; this product can 
count your steps and track the intensity of your work out etc. This makes it totally different 
and unique from their previous products, therefore this product will attract new customers. 
Apple also invented I pads, although this product maybe similar to I phones, It is also 
different. I pads are more convenient to read because of the size and also it’s difficult to 
misplace. 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 

  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
P2: Describe the limitation and constraints of marketing 
 
  
 
In this assignment I am going to describe the limitation and constraints a business faces 
when marketing their products and services. First of all, I am going to define what limitation 
and constraints mean. Limitation is the act of controlling something from happening, it 
controls how much of something is possible or allowed and Constraints are things that limit 
or restrict you from doing something. 
 
  
 ...

Other assignments on Business Management

Business Management Essay

286 words - 2 pages In every organization, success depends on, among other factors, the leadership exhibited by its management. Leadership may be defined as the behavioral act of creating conducive environment whereby people exploit their full potential with a view of realizing organization’s vision and mission. There are four key leadership styles, commonly referred to as Dimensional Behavioral Model, and illustrated as Q1, Q2, Q3, and Q4 representing dominant

Business Management Essay

462 words - 2 pages The Gift of a Spoon Africa, and the sun was shining on the horizon, sonorous but without any audible sound, is was the type of thing you could only take in once, the type of thing that inspires you. I spoke a silent prayer in my head thanking god for such a beautiful life. My life in Africa was merely a fairytale, the stars were visible at night, the water was blue, and the sun was always there during the hot long days. But unfortunately

Business Management

687 words - 3 pages Week 8 Worksheet Instructions: Scroll to Chapter 8 of your GRST online textbook (found in the Reading & Study folder) and complete Practice 8.3 and 8.4 to help you learn correct citation. The best way to learn to do citation is to practice. In this worksheet, you will make a brief citation reference sheet for yourself, which you will use as you write your final paper and any future papers at Liberty University Online. The worksheet you make

Business Management - 268 words

268 words - 2 pages ASSIGNMENT GSLC-1 (Session 4) Chapter 5 Managing Across Cultures (Luthans & Doh, 2009, International Management: Culture, Strategy, and Behavior, 7th Ed.) Review and Discussion Questions (p151) 1. Define the four basic predispositions MNCs have toward their international operations. The four basic predispositions MNCs have toward their international operations are: * Ethnocentric predispositions: a nationalistic philosophy of

Business Management - 625 words

625 words - 3 pages 2014-2015 EMBA Saturday Schedule (subject to change) Updated [07.24.2014] May 2014 Su Mo Tu We Th 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 Fr 2 9 16 23 30 Sa 3 10 17 24 31 Su 1 8 15 22 29 June 2014 Mo 2 9 16 23 30 Tu 3 10 17 24 We 4 11 18 25 Th 5 12 19 26 Fr 6 13 20 27 Sa 7 14 21 28 July 2014 Su Mo Tu 1 6 7 8 13 14 15 20 21 22 27 28 29 We 2 9 16 23 30 Th 3 10 17 24 31 Fr 4 11 18 25 Sa 5 12 19 26 August 2014 Su Mo Tu We Th Fr 1

Business Management - 2688 words

2688 words - 11 pages company keep the steady pace of growth. In addition, the staffs feel responsible for the impact of their decisions and also help them understand how the institution operates. I encourage my staff to be creative in developing work processes so to make the company run efficiently. Personal Leadership Weaknesses 1. Time consuming One noteworthy thing with my leadership weakness is the time management. I spend a lot of time in the meeting

Business Management - 336 words

336 words - 2 pages Dhbsqnj fjds renf f e eewhr rhr r rer e rk rje er r ereirerkrrker hejrerhe rh ld saddjj jdf djf djfhfh dkfdkf fe jeerewuri394 e rweklrewrrwk eewre rew rwrlwrlererlerere r er ee e e e e e eerh r r r w w w w w w w w w w ww w w w w w w w w w w w w w w w w w w w w w w w w w ehwehwe e w ewe w w ww w w eieuwi ii I ii I I I I ii I I I I I ii I I iiriu e e e e e e e Dhbsqnj fjds renf f e eewhr rhr r rer e rk rje er r ereirerkrrker

Business Management - 659 words

659 words - 3 pages Managerial Economics Introduction China is a biggest manufacturers of fashion clothing apparel in the world. Get the data. They export their products worldwide, mainly to developing countries such as Africa (sub-Saharian), some Asian countries, and Latin America. Some of the products are using China brands such as GW… but some others are plainly fake products such as Baby GAP, NEXT, Crocodile, Burberry, and others. These products even

Management Information System And How It Help In Business Application

281 words - 2 pages PMIS Includes: 13 Project management information systems data security 13 Conclusion: 15 Refferences: 15 Project Management Information System Introduction Since the project management is one of the core functions of a business organization, the project management function should be supported by software. Before software was born, project management was fully done through papers. This eventually produced a lot of paper documents

The Global Environment Of Business: New Paradigms For International Management

5311 words - 22 pages Forces outside the firm’s traditional boundaries are increasingly important in determining the firm’s success. These forces in “the environment of business” differ among nations and over time, continually confronting the firm with new issues that require modifications in strategies and management practices. Managing in the context of turbulence has become an ongoing reality. Readers will learn how to modify their strategies and management

Small Business Management

1137 words - 5 pages Variables1, in statistics, are any characteristic that varies with the members of the population. For example, Dr. Blackbeard’s Stat 101 class had a test and the results are in and not all had an equal score. Some score higher than others, and some scored lower. Thus, the test scores are considered a variable which in this case is a whole number between 0-25. Another variable is the amount of time the students took to study for the test. In this

Similar Documents

Business Management Essay 2172 Words

2172 words - 9 pages around the world have a Human Resource Management Department and consider it an indispensible part of business. One of the many advantages of HR would be recruitment and training. Under this, HR creates a layout for recruiting the right people for the right job. In order to carry out this activity, it conducts many interviews and tests and then filters applicants on the basis of their capabilities and accomplishments. For Example, Google has an

Management Is Business Essay

2387 words - 10 pages Management Is My Business By: Course: MGT 330 Professor: Date: Our five senses are essential to our everyday life. They help us navigate, explore and experience things that are new and common to us. Without them we would miss out on a lot of things in life and opportunities. Also, there are ways to overcome certain circumstances where as if one of our senses didn’t function properly, like a stuffy nose or watery eyes. The five

Business Law Management Essay

1139 words - 5 pages Course Description and Learning Objectives Every business decision has legal overtones and most business will be involved in some sort of legal action at some point in their progression. The goal of this course is to discuss issues faced by emerging businesses against the background of what the law can and cannot do. As each semester some new scandal or issue makes the press, we will use current events as a springboard for the topics

Business Analytucs In Fleet Management Essay

918 words - 4 pages Rushabh Vedia Application of Analytics in the Transportation Industry’s Fleet Management Abstract The reference article, ‘Leveraging Analytics in Transportation to Create Business Value’, discusses problems concerning some disciplines in the transportation industry and showcases how analytics could be used to create business value by citing real life examples. The article focuses on how analytics derive business value concerning the