Final Term Essay
PHL 405: Ethics and Legal Issues
Issue for Debate
The company I chose to research for the most ethical company alive is Google. The reason for that is because Google is innovative and smart company. The people is what makes Google the kind of company it is. They hire people who are smart and determined, and Google favors ability over experience. Although Googlers (employees) share common goals and visions for the company, they hail from all walks of life and speak dozens of languages, reflecting the global audience that Google serves. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from Frisbee to ...view middle of the document...
Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. They assess the importance of every web page using more than 200 signals and a variety of techniques, including their patented “PageRank” algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, they are active in open source software development, where innovation takes place through the collective effort of many programmers. In the paragraphs below, I will go over what makes their company the best ethical company alive.
The founders built Google around the idea that work should be challenging, and the challenge should be fun. They believe that great, creative things are more likely to happen with the right company culture–and that doesn’t just mean lava lamps and rubber balls. There is an emphasis on team achievements and pride in individual accomplishments that contribute to our overall success. They put great stock in their employees–energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Their atmosphere may be casual, but as new ideas emerge in a café line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed–and they may be the launch pad for a new project destined for worldwide use. With one of the world’s largest research groups focused exclusively on solving search problems, they know what we do well, and how they could do it better. Through continued iteration on difficult problems, they’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Their dedication to improving search helps the teams apply what they’ve learned to new products, like Gmail and Google Maps. Their hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
They know that our time is valuable, so when we are seeking an answer on the web we want it right away–and they aim to please. They may be the only people in the world who can say their goal is to have people leave their website as quickly as possible. By shaving excess bits and bytes from their pages and increasing the efficiency of their serving environment, they’ve broken their own speed records many times over, so that the average response time on a search result is a fraction of a second. They keep speed in mind with each new product they release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And they continue to work on making it all go even faster.