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Business Environment Essay

4521 words - 19 pages

Business Environment
Dialog Telecom PLC


Dulaj Silva.
Nadeen Fernando.
Ruwinda Samarajeewa.
Suren Wijeratne.

Acknowledgements 3
1.1 4
1.1.1 4
1.1.2 4
1.1.3 4
1.1.4 4
1.1.5 4
1.2 5
1.3 6
o Power Interest matrix. 6
o Power Dynamism matrix. 8
1.4 9
1.5 11
o PESTEL analysis. 12
o Michael Porter’s 5 Force Model. 13
1.6 14
1.7 17
1.8 17
1.9 18
1.10 18
o Business 22
o Product 22
o Process 22
o Business 22
o Product 22
o Process 22
1.11 23


We would like to thank the HR Manager of Dialog Telecom PLC for his time and the effort he put into giving us the information that ...view middle of the document...

1.1.4 Organization structure;
Board of Directors

Chairman Independent Non Independent Group chief
Non executive non executive Executive

CEO of Dialog Tele-Info Structure

Technology Customer Financial Marketing Commercial & Information
Manager Officer Officer Manager Programming Officer

Cooperating Financial
Officer Controller

1.1.5 Main Operations

* Communication => Internet
Fixed Wi-Fi
Transmission Service
Home Satellites (Dialog TV)
TV Broadcasting

* CSR => Environment Protection
Employee Benefits
External Audit

1.2 Composition of Stake Holders.

A stake holder within the company consists of local institution investors, foreign investors and local retail investors. As indicated below diagram.

As of 31st of Des 2010, there were 22,931 stake holders. And some of the stake holders of the company are;

* Axiata Investors (83.32%)
* Sri Lanka Insurance cooperation (0.92%)
* HSBC / BBH genes is smaller companies (2.35%)
* Taprobane Holdings LTD (0.20%)
* Commercial Bank of Ceylon (0.20%)

Note – Stake Holder Analysis methods that can be used identify Key people groups of people and companies that can influence of company’s success or failures.

1.3 Power Interest matrix and Power Dynamism matrix of Dialog Telecom PLC.

Note –

Power Interest matrix.

* Stakeholders are categorized on a graph rating their level of interest against the power they possess to exercise those interests. The stakeholders in this way are broadly divided into four groups; low interest/low power (A), high interest/low power (B), low interest/high power (C) and high interest/high power (D).

Group A
The company may require little or no effort to be focused on this group. The stakeholders pose no threat due to a lack of both interest and power.

Group B
This group, although having a high interest, has little power to exercise control so they can be maintained through the management of information to keep them informed of company events.

Group C
This group may or may not realize the degree of effect they have over the company and therefore must be kept satisfied. However, because of their low interest in events, they are unlikely to cause significant disruption.

Group D
The company must try to satisfy this group first and foremost as they have the power to affect the company and a high degree of likelihood that they will use their power.

Power Dynamism matrix.

Note –
Classifies stakeholders in relation to the power they hold and their aptitude for action (dynamism). Can be used to indicate where political effort should be made before instigating change

Stakeholders in groups A & B: are the easiest to deal with.
Stakeholders in group C: are important because they are powerful. But low dynamism means their reaction is predictable and expectations can be managed.
Stakeholders in...

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