Sony is an international brand and known as electronic company.
The company selling products to the global market that makes company
has a very large consumer market. Also Sony has always led the market
in terms of innovation and new technology products. Companies in this
industry are benefiting from rapid growth have sales and earnings that are
expanding at a faster rate than firms in other industries but, electronic
industry has low barrier to enter and exit. The technology of electronic
product is easy to copy that makes Sony faces with many competitors so
Sony should try to be the first and fast entrant to develop and launch new
It was mostly promoted in newspapers
magazines. On the other hand, promoted itself in use in public places,
Walkman responses US customers who try to avoid an unpleasant sound
of the world while they work, bicycle, drive or do other activities.
“Walkman”, a lightweight cassette player, revolutionized the way
people listened to music. In the end of 1979, a young engineer created
Walkman for Sony’s chairman, Mr. Akio Morita, who sought for
listening music device for his personal use. Successfully, with high-
quality playback through lightweight earphones attached to a lightweight
cassette, Walkman was able to response customer’s need and was shipped
550,000 of it worldwide. Continuously, the figure increased three times in
However, Sony has unexpectedly confronted with the intense
competition on similar products. Customers have had more choices for
music devices, and can compare prices among competitors. Customers
demand for Walkman has been decreasing. Also, customers expect their
listening music device with more functions than original Walkman. Sony
management including product development and marketing team now
need to come up with ideas and strategy to maintain the popularity of
Walkman and still response the most customers’ need for personal music
1. What groups of potential buyer exist for the Walkman?
Walkman’s potential customers: this product can be focus both woman and man
- Young generation
- Business people
- Active and out people
- Athlete; for example, joggers, runners and ect.
- Old people focus on retirement people who need relaxation be listened
to music and radio.
In 1979, the U.S. and the People's Republic of China established
diplomatic relations. It was a good year for Pittsburgh; the Steelers won
the Super Bowl and the Pirates won the World Series. The Nobel Prize in
Physics was awarded for contributions to the theory of unified weak and
electromagnetic interaction between elementary particles…whatever that
means. And the Sony Walkman was born.
So Happy 30th Anniversary to the Walkman. I have to say, it's
looking better than ever, and working a lot better, too.
Yes, Sony still makes Walkman – and since 2000 they've been digital.
Just last month, the latest in the Walkman S series, the NWZ-S544, hit
the market. And while the Sony hasn't generated much buzz in this iPod
era, its price tag ($109) and the nostalgia factor make it worth a look.
The Walkman is surprisingly sleek. It is black and luminous, with a
nicely-sized 2.4 inch screen and black headphones. Below the screen,
there's a wheel for scrolling through all of your menu options, settings,
songs, and media.
But for those of us who are used to iPods, navigating the
Walkman made cassette mix tapes seem simple by comparison. For
instance, because the wheel isn't touch...