Communications for Accountants
February 3, 2012
This paper examine the philosophy of Southwest Airlines, a phenomenal high performing organization that is known for it’s diverse cultural settings, by examining organizational culture, communication, and roles of conflicts derived through group communication.
An organizations’ culture develops from beliefs and values that are shared by a group or groups of people that influence the behavior of members within that organization. Every organization has a different culture setting that becomes enhanced by the level of ...view middle of the document...
SWA also has a strong set of values that are very high on their list of priorities. The values include employees, customers and stockholders. These values are key elements for employee motivation, customer satisfaction and profitable stakeholders. Translation: SWA organization exists first and foremost, to exceed its employees’ expectations secondly, to exceed its customers’ expectations; thirdly, to exceed its stockholder’s expectations (http://www.skills2lead.com/southwest-arilens-employee motivation.html). SWA’s culture is so top notch in fact, employees receive the best training available in areas of development and creativity. Putting employees first along with concerns for their wellbeing, SWA’s rate of return is reduced turnovers and satisfied employees that are motivated and willing to give 100%.
Role of Communication
Organizational culture encourages direct communications between management and employees no matter what level they are on the organizational chart. Some company’s have cultural settings in which employees are expected to only perform their jobs and do not allow employees to share ideas or have any input. SWA encourages employees to be a part of the company’s vision. SWA employs approximately 35,000 people who assist in the process of making sure more than 3,000 flights depart daily. This alone requires plenty of teamwork and communication. Gary Kelly, CEO revealed in 2009 that SWA in a statement that people do not just communicate when things are going well. If anything you need to communicate more when times are tough, and that is certainly where we as a company find ourselves (Gordon, 2009). Prior to Kelly taking over as CEO, Herb Kelleher with his unique style of leadership built a solid foundation that included every employee. SWA makes it a practice to use face-to-face communication approach along with first name basis. This type of communication although less formal allows employees to feel comfortable and builds an open relationship where everyone’s perspective, thoughts, and feelings become an integral part of success building.
Other forms of communication include memos, letters, electronic e-mails, and facsimile. The various types of communication listed above are considered to be more formal and are tangible and can be easily verified. SWA also communicate with employees through the employee newsletter know as LUV Lines. LUV Lines provides employees with information pertaining to other carriers, major events, new locations, and company performance. SWA strives to employ various...