This website uses cookies to ensure you have the best experience. Learn more

Bus 508 Assignment 2 Coca Cola Vs. Pepsi Competitive Strategies

994 words - 4 pages

Coca Cola vs. Pepsi: Competitive Strategies
Christoper Gilchrist

BUS 508
7/28/2013

Coca Cola and Pepsi marketing are a consumer products company operating in highly competitive markets. They heavily rely on continued demand for products. To generate profit and bonus, they both must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on the part to anticipate or react to such changes could result in reduced demand for our products and erosion of our competitive and financial position (Dyer, Jeffrey H., page 3). The achievements of Pepsi and Coca Cola relies on being able to answer to daily needs of buyers, ...view middle of the document...

Their financial performance could suffer if neither is unable to compete effectively (Washington Post, page 8).
In order to thrive, each company should continue to strive and think at abroad. Never close opportunity to new ideas and explore for new options at all times because anything can be an adventure in today’s society. Remain loyal and well trained through all levels of operations and show great gratitude within your workforce because they are the image that makes each company. Satisfying consumers should always remain number one for all companies because the wins for all managements.
I would assert that on the national level the relationship between Coke and Pepsi should be characterized-with one important exception-as "Cola Peace" rather than "Cola War." Ever since Pepsi abandoned its "Twice as Much for a Nickel" campaign, these two companies have appealed to the public almost exclusively in terms of psychic benefit. Coca-Cola has tried to associate itself with motherhood, the flag, and "country sunshine." Pepsi has tried to tie itself to feistiness, youthful- ness, and California girls. The success that both firms have had in associating products with such images speaks well for the conception and execution of their advertising programs and public relations events (Hoffman, page 23).
The first use of the phrase "Cola War" that I have found is in a 1950 New Yorker essay about Walter Mack. Since then the phrase has often been used to describe the competition between Coca-Cola and Pepsi- Cola. From the beginning, Pepsi cultivated the image of itself as David versus Coca-Cola's Goliath (New York Times, page 5). Coca-Cola, for its part, clung tenaciously to its image as the "brand beyond competition" for many years, hardly acknowledging the existence of Pepsi-Cola, although forced to deal with it as a business reality.

The intensity of what might be called Coca-Cola's product focus has been demonstrated on numerous occasions between Steele's time and today. When Coca-Cola decided to bring out a diet cola, the company named it Tab,...

Other assignments on Bus 508 - Assignment 2 - Coca Cola Vs. Pepsi - Competitive Strategies

Case Study

2449 words - 10 pages achieving the premium prices. It means Cola-Cola have something that their competitors do not have. Coke appears to have sustainable scale advantages over its competition - its greatest competitive advantage is the scale of its global bottling system, even more than the predominance of the Coke brand. Beverage industry competition can be classified as a Duopoly with Coca Cola and Pepsi, the flagship product of PepsiCo. * Competing brands: Pepsi

Marketing Essay

8058 words - 33 pages of non-alcoholic beverage industry • To understand growth of Coca-Cola • Evaluation of brand extension strategies by Coca-Cola • To analyse competitive scenario and it impacts Quality policy: Quality Is the Highest Business Objective of coca-cola company “To ensure consumer delight, the company commit to quality in our thoughts, deeds and actions by continually improving our processes… Every time”. The Coca-Cola Company exists to benefit

Any Title

3976 words - 16 pages this, there are various strategies that Coca Cola has followed over the years in order to achieve competitive advantage using its strategic capabilities. These strategies include: - Marketing and branding strategy: Healey (2008) defines a brand as a promise of satisfaction and emphasis that good branding reinforces reputation, generates loyalty and assure quality. Few companies in this world have developed a brand as strong as Coca Cola

Nothing

3188 words - 13 pages “A” Listed Marketeers – Assignment For this review I have analysed 2 different organisations, Apple Inc. & The Coca-Cola Company. I think each of these organisations make strong contenders for the inclusion on the A list marketeers list; by researching and analysing each of these organisations working alongside Ansoffs Matrix Theory I have detailed my findings below. Ansoffs Matrix Theory: The ways of determining growth strategies

Analysis Of Coca Cola Co Ltd

2652 words - 11 pages mentioned in the medical journal that consumption of soft drinks would have a high risk of getting obesity. This can significantly reduce the sales of the company’s products (Eckelbecker, 2003). Generation and Evaluation of Alternative Strategies Coca-cola has a strong competitive advantage in the market as it is a global soft drink leader which is very successful in the beverage market. Almost 90% of the world has recognised the brand with good

Innovation And Collaboration At Coca-Cola- It's The Real Thing Case Study

826 words - 4 pages COCA-COLA: CASE STUDY 1. Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. 2. What is the relationship of collaboration and knowledge management to Coca-Cola’s business strategy? 3. How is Coca-Cola using knowledge management systems to execute its business model and business strategy? 4. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its

Marketing Plan For Milk Tea

7890 words - 32 pages marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of

Coca-Cola Ethics

2304 words - 10 pages decisions, there is no doubt that this is why Coca-Cola has had the issues they have had. 2. A news analyst said that Coca-Cola could become the next Enron. Do you think this is possible and defend your answer? I believe that it is a possibility that Coca-Cola could become the next Enron just as easily as any company who is falsifying their financial earnings. Although, given this statement I do not believe that Coca-Cola could become the

Cadbury Beverages Inc Crush Brand

2906 words - 12 pages share). EXHIBIT 3. |Brand |Market Share | |Coca-Cola Classic |19.8% | |Pepsi-Cola |17.9% | |Diet Coke |8.9% | |Diet Pepsi |5.7% | |Dr. Pepper

Voltage Drop Calcl

2418 words - 10 pages different people, among the population we had 3 students, 2 professors, 2 head of households, and 3 teenagers between the age of 13 and 15. This is data will be reviewed to make key decisions in the path for transparency, marketing and customer service. The data in Table 1 below summarizes the results from the questions in the survey, and results are displayed in Figure 3 as well. Survey Questions As a customer of Coca-Cola, please use the

Coca-Cola

791 words - 4 pages Abenaa S. Ampratwum Professor Hunt Marketing W360 Case 2 [pic] Coca-Cola Launches New Advertising Campaign Advertising plays a role in consumer marketing by creating significant brand awareness. Generally, studies show that the more businesses spend on advertising and promotion as a percentage of sales, the higher their level of brand awareness. The Coca-Cola Company has had many advertising campaigns since its

Similar Documents

Coca Cola Y Pepsi En India

3574 words - 15 pages gaseosos ya llegó a su máximo, en cambio, el mercado del agua embotellada aún tiene mucho potencial. Las tendencias actuales de hacer ejercicio y alimentarse sanamente apoyan a este tipo de productos. El mercado del agua embotellada en la India está valuado en 129 billones de rupias. El precio del agua embotellada (detalle) aumenta en 2% cada año. Coca-Cola y Pepsi tienen el 28% de la participación de agua embotellada en India. Tradicionalmente

Gujarat Bottling Company Vs Coca Cola Company

1271 words - 6 pages management software. Case # 5: Gujarat bottling Company vs. Coca Cola Company The facts of this case were that Gujarat Bottling Company Ltd. (GBCL), a franchisee of Coca Cola Company bad entered into an agreement with the latter in 1993, whereby GBCL was given rights by the franchisor to use his trademarks for the bottling, selling and distribution of beverages. Coca Cola was supplying the concentrates, syrups, etc. to GBCL for the purpose. One of

Bus508 Essay

286 words - 2 pages BUS 508 Coca Cola and Pepsi marketing are a consumer products company operating in highly competitive markets. They heavily rely on continued demand for products. To generate profit and bonus, they both must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on the part to anticipate or react to such changes could result in reduced demand for our products and erosion

Pepsi Cola War Essay

1150 words - 5 pages Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major