In the world people are more conscious and awareness for the environment. Because of technologically world becoming a very fast and life is becoming very easier. But in sense we using technological its manufactures the product and its resources come from our nature and its becoming also polluted. We are using vehicles for our transportation for moving forward easily and very firstly. In the world we have many more automobiles company those are manufactured millions of automobiles. But that’s harmful for our environment because of fuelled are burned and also polluted environment and reduce our natural resources. So, we need to save our planet and by researched we find out ...view middle of the document...
In UK, Auto Express magazine are published the results of road tests carried out on a number of so called ‘green’ cars that are routinely promoted by the manufacturers as eco-friendly and the results are surprising, to say the least.
Consumers pay for environmentally friendly cars for a variety of reasons, such as concern about the environment and climate change, lower running costs and of course for image. Whatever the reasons, manufacturers have cottoned on to the fact that not only does ‘green’ sell, anything ‘green’ can be sold. In our research paper we found 3, independent variables and 1, dependent variable. In Bangladesh, for our prospective it’s very effective if we are using hybrid car. The consequences of these tests expose a great deal for ‘green’ cars. The fact that manufacturers will go to such lengths to promote that cars as environmentally friendly demonstrates how much potential in the market place for ‘green’ products. Hybrid autos have combined gasoline and electric engine, familiarity with its use will require some adaptation by consumers. Consumers enter into the process of actively evaluating automobiles for purchase when they experience a strong desire or need for a car (Dholakia 2001; Frey & Jegen 2001; Villacorta, Koestner & Lekes 2003).
While the factors that are evaluated and their importance are expected to differ for individual consumers, as a group, they are expected to take into consideration some common elements. These can include cost, practicality/performance, aesthetics, the ‘lifestyle/image’ associated with some makes/models, social influence and the car’s environmental credentials like fuel economy/emissions (Griskevicius et al. 2010). And finally we can say, this product actually link between consumer behavior and environmental quality. All of the things are showing by a framework.
The framework is given bellow:
Agreement to purchase a hybrid car (DV)
Statement 1: Statement 2: Statement 3:
2. Statement of the Problem
Now a day’s Environmental pollution is great awareness for every country. Environmental pollution includes air pollution. The motor vehicles release pollutant airs including carbon dioxide and nitrous oxide. To prevent air pollution from motor vehicles, USA government introduce Hybrid car which is environmentally friendly and cause no air pollution.
This paper reveals the relationship between consumer behavior and environmental
quality. The role of consumer behavior is important for improving and protecting environmental quality which is essential to sustainable community. The consumer can participate various environmental programmers such as signing, joining, supporting, and contributing to anti-pollution programs at the community, state and national level. Automobile emissions are the single largest contributors (almost 50 percent of personal pollution) to several...