Burt’s Bee’s, a company that specializes in bee waxed-based natural skin care products and handmade crafts was founded in 1984 by Roxanne Quimby and Burt Shavitz. Quimby’s ambition to make a steady income at that time was fulfilled when she met Shavitz, a beekeeper in Maine. Her talent and passion to start a business paved path to the birth of Burt’s Bee’s. It is interesting to notice how Roxanne and the co-founder Burt Shavitz started the concept of natural skin care products ...view middle of the document...
Another interesting factor of the company is its use of natural products. The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them.
As the company witnessed growth, Maine as Burt’s Bee’s business location proved undesirable because of high transportation costs involved, high payroll taxes and lack of expertise in the area. Quimby knew there was a lot of potential in Burt’s Bee’s business and to liberate it to grow she decided to move to North Carolina. Quimby knew that by staying in Maine Burt’s Bee’s could not grow beyond $3 million in sales. North Carolina proved promising as Burt’s Bee’s could hire marketing and operation expertise and also they had received the state commerce’s support to start their manufacturing facility. Quimby also decided to retain Burt’s Bee’s ethics of using natural ingredients though she knew manufacturing would be all automated after moving to North Carolina. As Quimby sits in the new manufacturing facility at North Carolina, she is questioning her move. She has very little time to weigh her options of moving back to Maine or staying back in North Carolina.