Buisness Plan Template Essay

2938 words - 12 pages

A proven approach for entrepreneurs only
Outline for a
Business Plan

Stein Bjørnstad 2002
Modified – based on a freely available template from Ernst & Young.

Executive Summary

The Executive Summary should not be a mere listing of topics contained in the body of your
business plan but should emphasize the key issues presented.
A critical point that must be communicated in the Executive Summary is your company’s distinctive
competence—the factors that will make your business successful in a competitive market.

1. The Purpose of the Plan
1. Attract investors
2. Document an operational plan for controlling the business
2. Market Analysis
1. ...view middle of the document...

In five years
4. In ten years
3. Industry characteristics and trends (Where is company in its life cycle?)
1. Historically
2. Currently
3. In the future
4. Major customer groups
1. Businesses
2. Governments
3. Consumers

Target Markets

Distinguishing characteristics of your primary target markets and market segments. Narrow your target markets to a manageable size. Efforts to penetrate target markets that are too broad are often ineffective.

1. Critical needs
• Extent to which those needs are currently being met
• Demographics
• Geographic location
• Purchasing decision-makers and influencers
• Seasonal/cyclical trends
• Primary/target market size

2. Number of prospective customers
• Annual purchases of products or services meeting the same or similar needs as your products or services
• Geographic area
• Anticipated market growth

3. Market penetration—indicate the extent to which you anticipate penetrating your market and demonstrate why you feel that level of penetration is achievable based on your market research
• Market share
• Number of customers
• Geographic coverage
• Rationale for market penetration estimates

4. Pricing/gross margin targets
• Price levels
• Gross margin levels
• Discount structure (volume, prompt payment, etc.)

5. Methods by which specific members of your target market can be identified
• Directories
• Trade association publications
• Government documents

6. Media through which you can communicate with specific members of your target market

• Publications
• Radio/television broadcasts
• Sources of influence/advice

7. Purchasing cycle of potential customers
• Needs identification
• Research for solutions to needs
• Solution evaluation process
• Final solution selection responsibility and authority (executives, purchasing agents, engineers, etc.)

8. Key trends and anticipated changes within your primary target markets

9. Secondary target markets and key attributes
• Needs
• Demographics
• Significant future trends

Market Test Results

1. Potential customers contacted
2. Information/demonstrations given to potential customers
3. Reaction of potential customers
4. Importance of satisfaction of targeted needs
5. Test group’s willingness to purchase products/services at various price levels

Lead Times

(amount of time between customer order placement and product/service delivery)
1. Initial orders
2. Reorders
3. Volume purchases

Competition

1. Identification (by product line or service and market segment)
1. Existing
2. Market share
3. Potential (How long will your “window of opportunity” be open before your initial success breeds new competition? Who will your new competitors likely be?)
4. Direct
5. Indirect

...

Other assignments on Buisness Plan Template

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management Essay

1477 words - 6 pages company can proactively attempt to remove the legal issues. Procedures, processes, and policies plan an important role in setting the standards for the employees to follow. Bowing has a leadership center in St. Louis that different levels of management go to trainings that involve management development and business ethics (The Boeing Company, 1999-2012). The Influence of Ethics Ethics are important to every organization because good ethics

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages violations occur when social service workers agree to practice utilizing treatment models in which they have not been adequately trained (Apgar 2000, p. 96) Case management care occurs when the case manager is assigned as representative of a client to plan and monitor services from different social agencies. The agency has primary responsibility to provide service for the client and assigns the case manager who advocates the resources and

Media

439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages prices in Japan are between 80 and 120 percent higher than they are in world markets. In fact, if the subsidies were eliminated, Japanese wheat production would cease entirely. However, at least for now, because politicians count on the votes of the wheat farmers, there appears to be no plan to end the subsidies. Teaching Tip: To extend this discussion, consider discussing Japan’s role in the production of rice. For more on this, go to {http

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a

Meerkat

251 words - 2 pages Meerkat The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of theKalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan". A meerkat clan often contains about 20 meerkats, but some super-families have 50 or more members. In captivity, meerkats have an average

Similar Documents

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Gardens The Draft Propaganda: Dehumanization Internment: Executive Order 9066 Tuskegee Airmen After the War/Cold War GI Bill National Security Act George Marshall-Marshall Plan Berlin Airlift Jackie Robinson Harry Truman Dixiecrats Korean War Joseph McCarthy-2nd Red Scare Dwight Eisenhower, VP Richard Nixon Brinkmanship Sputnik TV: Milton Berle, Ed Sullivan, Game Shows Elvis Presley, Jack Kerouac, James Dean, Marilyn Monroe John Kennedy Richard Nixon John Glenn Peace Corps Bay of Pigs Cuba Fidel Castro Berlin Wall The Cuban Missile Crisis Lee Harvey Oswald Lyndon B Johnson

The Vc Shakeout Essay

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages nation’s leading provider in healthcare services (HCA, 2011). For-profit hospitals also have an advocacy and representation organization, the FAH or Federation of American Hospitals. Its beginnings came as a need arose in 1965 to get the voice of for-profit institutions into the legislation that was coming up with the Medicare plan. At that time Medicare was posing a threat that would make running a for-profit hospital a very difficult task