This website uses cookies to ensure you have the best experience. Learn more

Broadcasting And Society Essay

1918 words - 8 pages

Running head: BROADCASTING AND SOCIETY

1

What Impact is the DVR Having on the Advertisers? Steven Joseph Spayer November 12, 2014 BC 323 – Section IC2 – Broadcasting and Society Professor: Dr. Roger Sadler Western Illinois University

BROADCASTING AND SOCIETY

2

Introduction As technology changes in the communication environment, the impact is felt in the advertising field. In case advertisers fail to adapt as well as monitor the changes being witnessed field of technological communication, they face the threat of losing millions of funds, which they direct to ineffective advertising spending. The DVR (digital video recorder) is one of the major revolutions in technology that ...view middle of the document...

Thus, altering the behavior of the audience, which forces the advertising industry to implement changes to meet the market needs (Biagi, 2014). In this case, advertisers are forced to place their

BROADCASTING AND SOCIETY

3

adverts in places where their target audience can notice them easily. Advertisers who are not careful with respect to adapting and monitoring to technological changes in the communication environment risk losing significant amount of funds they spend on ineffective advertising (Neff, 2010). Advertisers need to adapt the DVR since it is one of the up-to-date innovation in technology. Although the penetration rate of the DVR in television households was approximately 5 percent in 2004, the rate doubled to 10 percent by the end of 2005. The DVR provides consumers with an option to skip advertisements, record, and store their favorite programs digitally (Neff, 2010). Moreover, they are capable of pausing live television as well as record programming one week in advance. They can also record a similar program each week for the entire season it is aired. These DVR features offer the consumers with more control and choice pertaining to their television experience (O'Guinn, Allen, & Semenik, 2011). The features, which advertisers show more concern is the ability of viewers to skip advertisements by fast-forwarding when they appear. In 2004, for instance, approximately 50 percent of DVR consumers stipulated that the fast-forwarding feature, especially through commercials was their favorite (Fortunato & Windels, 2008). Through the DVR’s future role with respect to the uncertainty issue in cable and broadcast television, most practitioners in the industry stipulate that devices with the ability to skip commercials will have severe impact on the present business model. The whole process is supported by advertising (Biagi, 2014). For instance, in 2006 approximately $5.5 billion advertising revenue was lost as users skipped commercials. Moreover, according to the American Advertising Federation, about 75 percent of senior advertising executives believed DVR will have serious implications on TV advertising, creating room for further development of

BROADCASTING AND SOCIETY

4

contemporary advertising formats (Fortunato & Windels, 2008). With the tremendous advancements being realized in DVR technology therefore, it is appropriate for the advertisers to device strategies that will help them identify both the threats and opportunities that this device presents. Review of Literature Any form of advertising situation offers both opportunities and threats in order for the advertisers to attain their goals. Communication goals through advertising aim at boosting recall of the brand, sales increase, and attaining the target audience. In order for the advertisers to develop effective advertising strategies, they should put into consideration two vital factors. These include considering communication strategies that can help them...

Other assignments on Broadcasting And Society

Charisma Leaderhip Essay

3381 words - 14 pages aspects of the charismatic leadership. We will see both sides of the charismatic leadership. It is observed that charismatic leadership motivates followers to give extra output than what is expected from them otherwise. It also achieves self-actualization in its followers [12]. It is seen that charismatic leadership works in a social structure to heighten the morale of the followers. It shapes the society the way the followers and the leader had

Compare And Contrast Essay

996 words - 4 pages dedication and natural skill. Unfortunately not everyone who plays a video game during their downtime for fun is a professional gamer and not everyone who goofs around with a bunch of friends playing football at the park are professional football players. In order to be considered a sport, physical activity must be involved and the majority of society will agree that professional gamers do not use any physical abilities when they are playing

Social Networking Is Beneficial For Society

1293 words - 6 pages RESEARCH ESSAY “SOCIAL NETWORKING IS BENEFICIAL FOR SOCIETY” Social Networking is beneficial for society Presently, online activity becomes lifestyle on society, particularly accessing social networking sites. Cameron (2013) states that the digital analytics company Experian published a report in April 2013, that 27% people in United States, United Kingdom, and Australia spent online time on social networking sites. Social

Violence In The Media

2119 words - 9 pages VIOLENCE IN THE MEDIA OF AMERICA JEFFREY MUHLNICKEL MR. DAVID KERWIN EN 1320 AUGUST 27 2013 Many Americans feel that the viewing of violence in the media reinforces negative behavior in society, especially among children and young adults. "Three thousand studies have been done since 1955 on the link between television and violence; 2,980 of them found a correlation between the two.  We hear little about that because we get most of our

Video Games: A Boon, Not A Plague

1202 words - 5 pages video game industry, not forgetting that success in any field also attracts the attention of the mainstream media and public opinion. Video games are a boon, not a disadvantage to society. In fact, it is a new form of leisure that strengthens our ties between our friends and family members. Works Cited Glass, Brian D., W. Todd Maddox, Bradley C. Love. “Real-Time Strategy Game Training: Emergence of a Cognitive Flexibility Trait.” PLOS ONE

Women And Media

3257 words - 14 pages broadcasting managers and 14 percent of managers in the print media. In Latin America, the figures are 21 percent for broadcasting and 16 percent for print. * The Radio-Television News Directors Association in the United States reports that women are 24 percent of news directors in television and 20 percent of those in radio. The American Society of Newspaper Editors reports that women are only 34 percent of newsroom supervisors in the United

With Considered Reference To Scholarly Literature On The Subject, Assess The Advantages And Disadvantages Of Cannabis Legalisation In Australia

2135 words - 9 pages legalisation in Australia, a new industry can be created which will provide a commercial use for society, stimulating local and state economies. Hemp fibre, as mentioned above, has modern uses in cordage as well as paper, textiles, clothing and biodegradable plastics. Already many commercial car manufacturers use hemp plastic in car components (Onion 2012). Hemp can also be used in construction, with 'hempcrete' being a strong and reliable

Bullfighing

1557 words - 7 pages politicians from across the political field have opposed bullfighting. Even if others believe that bullfighting is a culture or tradition, this cannot justify cruelty to the bulls. No matter where in the planet it happens, cruelty is cruelty and it has no place in a modern society (For a Bullfighting-free Europe, 2011). Economy and the people Players in the bullfighting industry and its supporters claim that bullfighting is very important to the

Food From The Garden

1598 words - 7 pages . Wangkatjungka and the Vegie Patch Craze. ABC Rural. Australia Byrne,J.2009. Gardening Australia- Fact Sheet. Australian Broadcasting Commision. Television Programme. Series 20 Episode 29.Australia Drewnowski,A.2000. Nutrition Transition and Global Dietary Trends. Nutrition; Vol 16 Pg 486-487. Hampton,J.2005.”Perceived community boundaries: Relationship between community gardens and surrounding transitional neighbourhoods”. A Thesis

Media And Its Responsibilities

1441 words - 6 pages and the media showed it as the officer shooting the man for no reason but in actuality the man was waving his gun in public, had a warrant and refused to put his hands up when the officer asked. It shouldn’t matter what the person running the broadcasting company believes, the people have the right to know all the facts about a story so they can form their own opinion without being swayed by the media. In cases like this the media should be taking

Has Society Benefited From The Rapid Advancement Of Technology?

1992 words - 8 pages advances in technology have probably involved things in our personal lives like smart phones, computers, social media, and HDTVs. Technology’s rapid progression, especially in medicine, military, and even in our personal lives over the past 100 years has greatly benefited our society. Do wars drive technological advancement? According to an article by a journalist named Jonathan Strickland, it does and, unfortunately, I couldn’t agree more. Strickland

Similar Documents

Term Paper Abc

882 words - 4 pages distinctiveness. We encourage new thinking and strive to achieve quality in all that we do” (Our Strategic Plan). In this analysis I will be discussing the different aspects in which the ABC operates and how they contribute to a growing globalizing society. The Commonwealth of Australia is the owner of the Australian Broadcasting Corporation. The federal government funds this organization through triennial funding arrangements, meaning that the

Management Essay

829 words - 4 pages morality and judgment. 4. 그런 광고들에 계속해서 노출되면 어린 아이들과 십대들은 생각과 행동에 있어서 충동적이 되기 쉽다. When constantly exposed to such content, young children and teenagers are likely to be impulsive in their thoughts and behavior. 5. 한국의 공영방송국 가운데 하나인 MBC에 의해 실시된 조사에 따르면, 대중매체 속의 폭력과 어린이와 청소년의 공격적인 행동과는 강한 상관관계가 있다고 한다. According to a study conducted by MBC, one of the Korean public broadcasting stations, there is a strong correlation between media violence and

Derek Essay

470 words - 2 pages . If we do not follow it we can not control the society and there will be more injustice in the society . At the same time i also think Derek should get a Milder punishment for his party in this case , but we can not blame the judges for doing their job, the sentences they give to people are based on our law system and the law system its made by us . We Should derogate to follow the law in some cases. Cases where the age Should not play a big

Mass Media Essay

1550 words - 7 pages distributing which is designed to serve specific communities of location and interest, thereby providing programming that is relevant to the community, and with management structures that represent the community the station serves. (Lewis and Jones, 2006). It is operated in the community, for the community, about the community and by the community. It is said to be a sound broadcasting station that serves a specific section of society known as a