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Brick & Mortar Vs. Online Stores

1276 words - 6 pages

Brick & Mortar vs. Online Stores
Sharame Lutjens
November 30th 2013
Kathy King

Brick & Mortar vs. Online Stores

Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping.
When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores ...view middle of the document...

When choosing the gift card option, SmartyPig will add 5 to 10% cash on the card. Again, this further increases the discount.
When researching future purchases a consumer must take into consideration shipping charges in combination with the price, as well as the time it will take to receive the purchase. Shipping fees truly vary from store to store; some items such as lye for making soap is considered a hazardous material and will be sent with UPS ground which is higher than standard USPS shipping. Some items are large, bulky, or oddly shaped, and they will have higher shipping fees. There are also express and priority-shipping options, which will guarantee a speedier shipment but usually doubles the shipping costs. Always remember any international order will take weeks if not months, the purchase will have the clear customs usually outgoing and incoming. Larger stores like Wal-Mart, Sears, and Kohl’s do offer free site to store shipping, essentially removing all shipping charges. As well as site to store, shipping is usually faster than standard shipping.
There are advantages when shopping at brick and mortar stores such as taking a tour of the clearance racks, which may provide some exception finds. Clearance items are a tricky lot, items as usually not be the same in every store. Finding a set of pans marked down to 25 dollars at the Kohl’s in Ames, Iowa. Does not guarantee that there is one sitting in the clearance section at the Kohl’s in Waterloo, Iowa. The standard clearance rule is that items that have been sitting on the shelf for a certain amount of days will be marked down for a quick sell. Sometimes an item maybe marked down two or three times before, someone purchases them. Therefore, store A may have sold out of those pans immediately while store B held on to them for months. Then there are returns. If Sally Sue returns, a set of dishes that has been sitting on her shelf for six month the store will usually try to sell them instead of sending back to the company. When adding the dishes back into the inventory, the stores point of sale system thinks the dishes are at least six months old, so the dishes will be marked down automatically to a clearance price point. For the most part a brick and mortars counterpart’s websites will not reflect recent clearance markdowns or deals.
Some brick and mortar stores offer a loyalty reward program that does not always translate into the online world. For example, HyVee is a grocery store popular in the Midwest. They have a rewards card that when used in store will add major discounts on gasoline purchases. The rewards card does not work with online purchases. For a consumer to benefit from HyVee’s Fuel Saver rewards...

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