This website uses cookies to ensure you have the best experience. Learn more

Bactol Alcohol Marketing Plan Essay

6716 words - 27 pages

| Contents | Page |
1.0 | Executive Summary | 1 |
2.0 | Marketing Aspect of the Disease / Product Function | 2-3 |
| 2.1 | Definition (ICD code) | |
| 2.2 | Epidemiology | |
| 2.3 | Diagnosis | |
| 2.4 | Treatment | |
| 2.2 | Environmental factors | |
3.0 | Product Background | 3-4 |
4.0 | Target Market | 4-5 |
| 4.1 | Market Definition | |
| 4.2 | Current Market Value | |
| 4.3 | Market Potential | |
| 4.4 | Social and Regulatory Aspects | |
| 4.5 | Market Research Results | |
5.0 | Competitive Environment | 5-7 |
| 5.1 | Competing Product and Product Revenues | |
| 5.2 | Companies and Relevant Portfolios | |
| 5.3 | ...view middle of the document...

The new product, Bactol Alcohol Gel has different packaging for different type of customer: hand squeezing form, small and large bottle. For air transportation safety, it is available in packet of wipes. Its unique property compared to other common hand sanitizer is that it has 2 functions combined together: as antimicrobial handwashing with moisturizing property. Most sanitizer will cause skin drying, which lead to poor washing hygiene. Hence, this provides Bactol a good opportunity for market growth. It is not patented and can be easily bought at pharmacies, convenient stores or order online.
Bactol will face competition with various existing brand in the current market, such as Dettol and LIFEBUOY. Both claim to have superb effectiveness with their own unique properties: waterless, contain Vitamin E and has moisturizing hand sanitizer. Since Bactol is new product and it needs to build up brand knowledge and awareness in order to have impact on target market. Hence, effective internal communication plan is important. Contact to key person, publication, intranet, communication platform and the most important, sales force should be established. Besides, selecting the right external communication can ensure effective delivering of message to customers. As such, we aim to involve healthcare expert and board of health professional (Malaysia medical Association) to endorse and promote our product.
We target hospital staff, especially in private sector, as they are at more risk of contacting disease compared to normal community. Besides, Bactol can be sold at higher price to private compared to government sector, earning more profit. Other than that, family members, food service and manufacturing, wholesaler and distributor are potent target market too.
This marketing plan is planned for 5 years. We aim to increase 8% of revenue annually from second fiscal year, and gain at least 15% return on investment in the first 3 years and 25% thereafter.

2) Marketing Aspects of the Disease
2.1 Definition (ICD Code)
Hygiene of hand is very important, as they can be source of various infectious diseases. The causative agent may be viral, bacteria or parasites. Below are some examples of diseases that can be transmitted by either direct or indirect contact.
The first disease is common cold, with ICD-10 Code of J00. It is also known as nasophayngitis or rhinopharyngitis, which is a viral infectious disease of upper respiratory tract that affect the nose primarily. Most commonly, it is caused by rhinovirus (30-80%). Other virus include human coronavirus (15%), influenza virus (10-15%) and adenovirus(5%). Symptoms include coughing, sore throat, sneezing, runny nose and fever which will usually resolve in 7 to 10 days.1,5
Typhoid, also known as typhoid fever has the ICD-10 Code of A01. It is a type of food poisoning caused by Salmonella enterica bacterium. Children is the most susceptible to this disease, whereas young children, older adults...

Other assignments on Bactol Alcohol Marketing Plan

Wow Qceva Essay

2399 words - 10 pages . Do you usually cook your food from scratch, microwave it, or buy it already cooked in a restaurant to eat there or take home? Why do you eat certain types or brands of food most often? 5. If you had the choice of attending sports event, visiting a museum, attending a concert, or spending the evening with internet chats and games on our computer, which would you choose? 6. When you graduate and buy a car, do you plan on buying

Strategy Essay

8616 words - 35 pages ) ............................... 28 Figure 8 (A Communication Plan Source Own illustration) ........................................................ 29 Figure 9 Work breakdown structure ............................................................................................. 30 4 Chapter 1 Globalization and world economy have become very fashionable terms in international marketing studies. Successfully marketing of products and services on a global scale is

Changing Employee Behavior

1765 words - 8 pages effective when they combine several techniques to form a comprehensive plan of action. This plan can include goal setting, staff development, and training with incentives-based motivation. This type of approach successfully creates behavior changes in staff by creating a positive work environment, highlighting, and increasing efficiency, and building meaningful relationships between staff members and clients. Therefore, applying techniques to a

Supply Chain

1630 words - 7 pages : attributes that are essential to the product in ordered to be considered by the customer. • Order winners: attributes that the product has that differentiates it from its competitors. In order to achieve these two separate and equally important goals, we must have a very strong connection between marketing and operations, where marketing identifies the very changing and fluctuating customer needs and demands and reports it efficiently to

Joining

8096 words - 33 pages , you can raise questions or complaints about immigration law compliance without fear of reprisal. Non-Disclosure It is vital to the interests and success of Riordan that we protect our confidential business information and trade secrets. Confidential information includes, but is not limited to, the following examples: • • • • • • sales data compensation data customer lists financial information marketing strategies new materials research

Case Summary

6626 words - 27 pages with, firstly the key management challenges faced by the company, followed by some supporting arguments. In the management issues, the report focuses into the conflicting areas or the need to establish a greater cooperation and coordination between the Domestic and International divisions. Then, the recommendations regarding what should the company do differently in each of its department like in Marketing, HR, Finance or Operations, to succeed in

Tiger Beer Case Study

2697 words - 11 pages punishment. This is an example of instrumental conditioning. Cognitive learning is applicable in the case of humans (with more evolved minds) in which they learn by use of sensory organs (sight, smell, light or touch). This changes the mental perceptions of humans and results in changes in behaviour. APB launched Tiger Crystal as a premium brand which has a ‘softer’ taste and lower alcohol level. The marketing efforts reveal that advertisers have

Restaurant Plan

3334 words - 14 pages | Outside Signage | $ 15,000.00 | Once | Equipment | $ 80,000.00 | Once | Utilities | $ 5,500.00 | At least once a month | Advertising | $ 21,000.00 | Every 6 months | Marketing | $ 26,700.00 | Once | Food Supplies and Beverages/Alcohol | $ 15,000.00 | At least once month

Pipeline Parable

5801 words - 24 pages hands were blistered from carrying the heavy buckets. He dreaded getting up and going to work the next morning. He vowed to think of a better way to get the water from the river to the village. Pablo The Pipeline Man: "Bruno, I have a plan," Pablo said the next morning as they grabbed their buckets and headed for the river. "Instead of lugging buckets back and forth for pennies a day, let's build a pipeline from the village to the river

Pestibility

7829 words - 32 pages Marketing Feasibility Summary The Marketing aspect is one of important terms of feasibility study. Because it gathers information that can be useful to put up any business that you wants to establish. We study here our prospect target market, geographical segmentation which is the location of our business and demographic segmentation which is the characteristic of our market. We also include here the market share of our competitor which we identify

Csr Environment

2358 words - 10 pages . Chapter 1.1 Introduction of tea industry Tea was originally discovered and used as a medicine drink in China. Today, however, it has become one of the most favorable and common drinks in the world which is a kind of non-alcohol drink (tea, coffee and coco). The emergences of the tea not only promote the process of civilization in the world, but also greatly boost the development of tea industry in the business world. We could know that the

Similar Documents

Mmbc Essay

829 words - 4 pages beer product. To make a future plan of action, we must understand what has made MMBC successful and what distinguishes it from competitors. Chief points to note include:        High brand loyalty from its customer base Older working class, blue collar customers Cheap word-of-mouth marketing Effective sales force that does grass root marketing Most of the beer is consumed at home The Lager has a higher alcohol percentage Positioned as a

Marketing Research Essay

1181 words - 5 pages Product Launch MKT/571 June 3, 2011 Product Launch Plan Raven’s Outreach Center is a homeless shelter for male veterans the center is in need of a new product launch that will increase awareness about the homeless veterans in Baton Rouge and surrounding areas. Team E has created a plan outlining the services that Raven’s Outreach Center currently offers along with the new services that can be implemented within the business. The

Johnson And Johnson Essay

5970 words - 24 pages , Mannitol, Cellulose, Hydroxypropyl Methylcellulose, Tocopheryl Acetate, Triethyl Citrate, Mica, Acrylates/Ammonium Methacrylate Copolymer, Talc, Titanium Dioxide, CI77491, CI77492, Alcohol Denat., Citrus Medica Limonum (Lemon) Fruit Extract, Passiflora Edulis Fruit Extract, Fragrance, Ethylhexyl Palmitate, Polyethylene, Petrolatum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 47005 Price: Rs. 60, 50gm (Available for 100gm for Rs. 105

Indian Food Processing Industry Essay

2141 words - 9 pages Marketing of Processed Food [Type the document subtitle] 9/1/2012 Sakshi Sethi Roll no. 53 INDIAN PROCESSED FOOD INDUSTRY The food processing Industry in India is of fundamental importance, holding as it does the vital link between agriculture and industry. This industry provides nearly 60 percent of all job opportunities by directly employing around 1.6 million workers. It is the fifth largest industry in the country in terms of