No matter whether the discourse is of corporate social responsibility or of sustainability there exists a high degree of scepticism about the reality of corporate activity. Accusations of greenwashing – presenting a false picture – abound.
We argue that this is a legacy of past behaviour when such an accusation could reasonably be made about many organisations. Our argument is the CSR is a developmental process and changes as organisations mature in their behaviour and attitude towards both their stakeholders and their ideas concerning social responsibility. Of course we also acknowledge that there is a growing body of evidence to show that social responsibility behaviour becomes reflected ...view middle of the document...
3, Stakeholder theory, which in its normative version is based on ethical perspectives. It can be related to ‘ethical responsibility theory’.
4, corporate citizenship theory, whose roots are on political studies.
Corporate social performance maintains that business, apart from wealth creation, also has responsibilities for social problems created by business or by other causes, beyond its economic and legal responsibilities. This includes ethical requirements and discretionary or philanthropic actions carried out by business in favour of society.
The vagueness of the concept of CSR.
Lack of integration between ethical normative aspects and business activity.
Proponents of this model struggled for a business respectful to all people, defending human rights and human conditions in the workplace.
Shareholder value theory:
Only social responsibility of business is making profits and, as the supreme goal, increasing the economic value of the company for its shareholders....