For host country we picked our home country Bangladesh but since they have shut down their business in 2007 we couldn’t find those tools they used for their promotional activity .So here
As Ariel us using low pricing strategy in other country, they can use the same strategy in Bangladesh to grab the customer. They can use both the print media and the non print media
Like- Showing TVC which are going to be run on drama channel. In printed media, the company can also make advertisements in magazines and billboards.
Various Other Promotional Techniques: There are some other various techniques of promoting the Ariel in big stores like metro, many sales ...view middle of the document...
Trade promotions include obtaining distribution and shelf space encouraging retailers to advertise our brand. The retailers will be given incentives to promote our product and to keep our stands and banners etc.
Sponsoring boards for stores which will have the tagline and logo of Ariel.
Sponsoring upcoming events associated with women like the exhibitions of home accessories or women clothes. Arranging a food meals in three major cities of Bangladesh, this will have two benefits. One is that money could be earned in the form of stalls and tickets and secondly PR will improve.
Encouraged to switch: encourage customers to switch to a different brand (c) To remind - remind buyers where to find a product (d) To adding value - cost and benefit analysis in customers mind (e) To assisting other company efforts -increase brand preference and loyalty, expand the product distribution, reduce overall sales cost, Creates new demands etc.
Creating fan pages on social networks like Facebook and Twitter, females can get tips online. They could also enter a lucky draw online by answering a few questions about Ariel.
With the help of celebrity endorsers like Tisha or someone really popular in this industry, could arrange a campaign to redeem Ariel’s Brand awareness. People tend have a belief on celebrity, if they give their testimony on anything, People will assure actually its worth to shot.
Since Ariel couldn’t establish a strong brand image in our country,’’Word of mouth’’ method won’t work till they don’t come up with improvised product. Once Ariel manage to earn customer’s trust, the next thing will be a proper brand recognition by WOM, which could get them on top.
There are few recommendation...