Apple Macbook Air Essay

795 words - 4 pages

Apple MacBook Air

About Apple Inc.:

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets and the world's second-largest mobile phone manufacturer.

Product Mix:

The MacBook Air is a line of Macintosh ultraportable notebook computers from Apple Inc. The Air was designed to balance both performance ...view middle of the document...

The following places are included in Apple’s distribution strategy:

1. Apple Stores

2. Authorized retailers

3. Fulfillment services
Apple Stores are the most visible places that sell the company’s products, including the MacBook Air. However, these stores are not the only places in the firm’s marketing mix. For instance, Apple also uses authorized retailers, such as Walmart, Target, Best Buy, Maple etc. In addition, Apple uses fulfillment services from companies like and eBay, through which third parties sell Apple products online. Thus, Apple’s marketing mix is comprehensive in exploiting different types of online and non-online distribution channels.

Promotion Mix:

Apple’s marketing mix includes promotional activities that emphasize the premium image and quality of the firm’s products. The promotional or marketing communications mix supports business position in reaching more target buyers. In Apple’s case, this component of the marketing mix includes the following elements:

1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public Relations

Apple’s marketing mix includes advertising through the company’s website and Apple Stores, as well as advertising through other firms, such as technology news sites. The company also uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase. In addition, the company’s marketing mix involves sales promotion, which usually happens at the Apple Stores. For example, some Apple Stores offer old models at discounted prices when...

Other assignments on Apple Macbook Air

An Inside Look On Apple Essay

2882 words - 12 pages market because it appeases to so many different individuals, here and in China. One of the first groups are teenagers because they love to listen to music and browse social media. The iPhone and iPod allows them to do so at a convenience. The next group on the list is college students. They love Apple products such as MacBook, iPhone, and iPad because they can do so much on them; for example, they can record notes from class, use their calendars to

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress New Thinking, Research in Progress FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our


1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Similar Documents

Apple Marketing Mix Essay

1000 words - 4 pages 33,000 employees and revenues exceeding 42 million dollars. Product • Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve • Servers – including Xserve, Xsan, MacOS X Ser, MobleMe. • Accessories – including MagicMouse, Keyboard, Led Cinema Display. • Wi-fi Based Stations - including Airport Express, Airport Extreme, Time Capsule. • Developer – including Developer Connection, Mac Program, iPhone

Unit 3 P5 Essay

1428 words - 6 pages variables such as a masculine image, independent, impulsive and fearless. Macbook Pro The MacBook pro is a line of Macintosh portable computers introduced in January 2006 by Apple Inc. What makes apple computers good is it is very hard to get a virus on one and they don't get slow after a long period of owning one. Apple has an online backup service allowing its customers to backup safely their memory onto the iCloud, this is very useful if

History Apple Essay

3311 words - 14 pages Developers Conference 2010 Apple to give free cases, refunds to iPhone 4 owners Apple unveils new iPods, Apple TV; updates iOS, iTunes Apple unveils new MacBook Air laptops, iLife '11 software suite After years of speculation and multiple rumored "leaks" Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad runs the same touch based operating system that the iPhone uses and many of the same

Marketing Strategies Of Apple Inc Essay

2475 words - 10 pages iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 4. Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows. 3. Justify Your Price We’re in a time when pricing strategies are all over the place. People don’t know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost. Once more, Apple ignores