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Apple Essay

9350 words - 38 pages



Assignment Coversheet
| Student ID numbers | u3015661,u3040937, u3056105, u3049098 |
|Student names | Chen Yew Wai, Edmund (u3015661) |
| |Chew Tze Yong, Jackson (u3040937) |
| |Tan Hui Guang (u3056105 ) |
| |Thiam Yee Hwa, Clara ...view middle of the document...

Executive Summary 2
2. Introduction 4
3. Macro Environment Analysis 5
3.1 Political Factor 6
3.2 Economic Factor 6
3.3 Social Factor 7
3.4 Technological Factor 7
3.5 Environmental Factor 8
3.6 Legal Factor 8
4. Industry Environment Analysis 9
4.1 Threat of new Competition 9
4.2 Threat of subsitute Products 9
4.3 Bargaining power of Customers 10
4.4 Bargaining power of Suppliers 11
4.5 Intensity of Competitive Rivalry 11
5. Competitors Environment Analysis 12
5.1 Competitor’s Objectives 12
5.2 Competitor’s Strategies 12
5.3 Competitor’s Capabilities 12
6. Internal Environment Analysis 13
6.1 Apple’s Objectives 13
6.2 Apple’s Resources 14
6.3 Apple’s Capabilities 15
6.4 Apple’s Core Competencies 17
6.5 Apple’s Value Chain Activities 17
6.6 Apple’s Financial Condition 18
6.7 Apple’s Current Situation 18
6.8 Apple’s Diversification Strategy 18
7. SWOT Analysis 17
8. Recommendations 20
9. Implementation 22
10. Conclusion 22
References 22
Appendices 22

Executive Summary

Today Apple Inc, is one of the most influential businesses in technology with $76B in cash reserves surpasses US government operating balance of $73.8B. (Josh Ong. 28th Jul 2011) However it has been facing the challenges of fierce competition in hardware and software markets since the very beginning, rivalry that has been able to compete by using innovative and attractive design for its products, increasing customers' loyalty and so, sales.

Apple Inc. (Apple) has managed to create substantial value in the highly competitive personal computer industry, by innovating and forging a path considerably different from those of the largest competitors in the industry, successfully differentiating its products from those of the competition by choosing to focus on quality, design elegance, and superior customer service, while outsourcing actual manufacturing to trusted original equipment manufacturers. Yet, despite the advantages Apple has created for itself, the stiff competition within the industry and other external factors present formidable challenges to the firm.
The personal computer/notebook market is becoming increasingly commoditized, leading to intense rivalry among competitors within the industry, driving prices down and creating potentially destructive price wars. Utilizing key resources and capabilities including industry-leading design teams, talented software and hardware engineers, backed by a sizeable research and development budget, which is responsible for a portfolio of thousands of patents, and under the strategically brilliant stewardship of the former CEO Steve Jobs, Apple has successfully innovated its way to a comfortable market position commanding premium prices. Unfortunately, Apple cannot rest on its laurels. The position is not permanent and Apple must continually find new ways to maintain profits and create...

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