This website uses cookies to ensure you have the best experience. Learn more

Apple And Promoting Strategies Essay

593 words - 3 pages

Apple Inc. and other forms of promoting the apple Ipad
As Apple Inc. has a distinctive tempting mode or ways of getting positive response from both devoted users and new user base. The Cupertino-based electronics manufacturer has captivated over a million of people in the world with an unrepresented innovative, carefully styled products for over twenty year, one would hardly wonder how it goes about it form of promotion; Well with the Apple Ipad, it was an entirely entailed form of promotion strategy with which superior power of the Internet, and various forms of internet application ,games application and of all the media application which also enabled people to engage in their creativity in creating tribute to the company and its product.
With Apple Inc opening floors or door to every sort of application, it created a flexible and the best ever form of promoting strategies for the Apple Ipad and ...view middle of the document...

Among the home-made video‟s viewers were some of Apple‟s marketing employees,
who were impressed by what they saw. They got in touch with Haley through their advertising
agency, TWBA/Chiat/Day, about producing a professional version of his commercial. Haley
then flew to the company‟s headquarters where his concept video was edited and filmed in high -
definition. He received a generous contribution towards his university education and several
Apple products for his efforts. The advertisement eventually formed the cornerstone of the iPod
touch campaign in America and Europe, initially airing on the popular TV show „Desperate
Housewives‟ and the World Series. As of today, the original clip has received over 1.5 million
views on YouTube and its rating has improved to 4 and a half stars.
Even though this campaign was not created by Apple initially, the company took
advantage of the video clip to generate positive publicity for the iPod touch and for taking a
Page 19
different approach to their advertising by fully embracing user-generated content. The
advertisement was unobtrusive: it was not heavily promoted on YouTube initially and was only
visible to users who used the search terms „iPod touch‟. The quality of the clip generated positive
word-of-mouth reviews and resulted in it being shared on popular technology blogs and
websites, ultimately reaching out to Apple itself. Instead of taking the legal route and suing the
young student for using the company‟s copyrighted material, it quickly realized the potential of
the campaign and responded imaginatively by taking the raw material from the clip and
converting it into a finished, professionally produced advertisement that was aired on television.
Apple took advantage of the inherent structure and characteristics of YouTube, especially the
proliferation of home-made commercials and sharing of videos, in order to bolster its own
marketing efforts. This campaign was initially started through user engagement: Haley‟s initial
efforts were responsible for generating positive responses from YouTube users and Apple

Other assignments on Apple And Promoting Strategies

Computer Company Battles Essay

509 words - 3 pages Visual Argument Essay This picture is clearly is in the favor of Apple Computer Company; it presents Apple as a space age company and at the same time shows its competitor the Microsoft Computer Company as an out dated company. This picture is clearly more focused on promoting Apple as the better company, but where is the proof. The truth is there is none, no facts of figures just a lovely picture they would love for you to take a face

My Reflecdtion On Physical Acvitiy Essay

1697 words - 7 pages healthy eating is one element of improving school communities. The Alberta Project Promoting active Living & healthy Eating (APPLE) Schools program has applied this policy, and created positive outcomes in negating poor health patterns while creating healthier school environments in the province of Alberta (APPLE Schools, n.d.). The policy contains guidelines on foods offered in school meals, fundraising and as rewards (APPLE Schools, n.d.). School

Apple Game Console

571 words - 3 pages profitable. The game console development should involve some research and development (R&D) and engineering to design and develop the physical part of the product. The R&D effort must be guided by the type of market oriented new product development process. Apple should development the initial game console in one year on less. Market testing would be the next step to discover any undetected problems that may destroy the whole strategies

An Analysis Of Apple Corporation's Global Expansion

1231 words - 5 pages ’ economic, geographic, cultural, economic and administrative differences to add value. Apple pursues several AAA strategies in China to maintain its large profit margins and efficient production process; however, it could do more in the way of adaptation to increase its market share in the Chinese smartphone market. Currently, Apple’s strategy in China primarily revolves around arbitrage. Apple has been using China’s comparative advantage in

The Implementation Of Effective Organisational Change: Apple Inc

3899 words - 16 pages iCloud and the App store. Apple enjoys a high level of brand loyalty and is the world’s second largest information technology company. Project interest The report paper presents an analysis of internal and external environment of Apple Inc, and examines its strategies for international marketing and this is in terms of usefulness and effectiveness for its international operation. SWOT AND PESTEL ANALYSIS FOR THE INTERNATIONAL BUSINESS

Marketing Strategies Of Apple Inc

2475 words - 10 pages INTRODUCTION If one had to summarize Apple Inc.'s marketing strategies in one word, it would have to be “differentiation.” The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants. Apple position itself as a niche player in laptop industry and concentrate on the professional segment. Market Development In the Market Development, Apple could

Apple Analysis

2604 words - 11 pages Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also

Case Study Of Apply

7638 words - 31 pages . By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various

Bus 508 Ass 1

1798 words - 8 pages expected to invest in the U.S. With the publication of the different violation made by the Apple’s suppliers the company has faced many negative encounters in its market performance. First, with the many organizations targeting to take the position of apple in the market it has been a base to strategies market strategies for the different competitors. The marketing strategies are crucial for the improvement of the market performance and the

Corporate Responsibility And Marketing Strategies

1967 words - 8 pages Corporate Responsibility and Marketing Strategies BUS 508: Contemporary Business July 24, 2014 Abstract Apple is a corporation that is known for obtaining and upholding their reputation as the first to master certain features and pieces of innovative technology. With a major reputation to uphold, great responsibility becomes a leading factor in decision making throughout the organization. The entire fan base and legacy behind the

International Business

1506 words - 7 pages A) The name of the company is Apple. The reasons of choosing this company to explore its experience using the concepts of International Business are as follow: Global pattern of trade * Apple is the global company in the retail industry. 43,000 of Apple employees in the United States to work in the 30,000 Apple stores. Apple retail store employees to do more than the average wage of employees, and provides money for universities, as well as

Similar Documents

Apple Case Study

1328 words - 6 pages Developing a cult-like following is the dream of almost every brand across America; however, there seems to be only one company reaching this benchmark through its brilliant marketing strategies. Apple has set itself apart from the competition and developed a yearning for its products through a creation of perception, providing quality products, and excelling in customer service. The perception of any Apple user is simple: I have to have an

Assessment Of Current Strategic And Leadership Challenges For Apple Inc

1146 words - 5 pages . viewed itself as a ‘mobile device company’ , offering a wide range of products: from Macintosh desktops and portables to Ipod, Iphone and Ipad series, along with music, peripherals and software services. The goal of Apple became to differentiate its products among the intense PC and mobile device industry competition by imposing a premium-price differentiation strategy and promoting itself as a ‘hip alternative’ solution. Nowadays, the

Apple Marketing Mix Essay

1000 words - 4 pages Apple Marketing Mix Introduction Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. Would you like to take a lesson on the marketing mix? After obtaining financing for the

Apple Essay

9350 words - 38 pages the iPhone sold in various telecommunications providers like Starhub, M1 and Singtel. These stores aim to sell long-term phone plans with the iPhone. By promoting the popular generations of the iPhone, they are able to sell plans along with the iPhone. Apple also offers its products in third party retail store, also known as authorized dealer, such as Nubox. As for the Macs, they are being retailed at Courts, Best Denki and Harvey Norman