Management 303 SWOT Analysis of General Motors Company
Section I – Organizational History
General Motors has been in business for over a century and has seen many changes and experienced much upheaval in that time. It was founded in 1908 and celebrated 100 years of business in 2008. They employ over 200,000 people and conduct business in over 150 countries, truly a global company. Unfortunately, in 2009 GM was forced to declare bankruptcy due to an economic downturn and continuing quarterly losses. The company had to seek government aid to stay afloat and save millions of jobs. GM is now called the General Motors Company (previously known as the General Motors Corporation) and is ...view middle of the document...
Strength #1 – Technology
GM has made great strides in technology and keeping up with the latest social media trends. The greatest example of their advanced technology will be available this year in the Chevrolet Volt. This vehicle will run for up to 40 miles without using a drop of gas, but it does have a fuel tank like a normal vehicle. If you are planning a longer trip you can just fill up with gas like in any other vehicle and do not have any ‘range anxiety’ as associated with purely electric vehicles.
Another great technological feature of GM is the OnStar system that is standard on all new vehicles. This system allows you to contact a service representative 24 hours a day at the touch of a button. They can help you with anything from directions to vehicle questions. The system also allows you to buy minutes for your vehicle to place hands-free, voice dialed calls any time you are in the car. GM is shortly going to tie in the OnStar system to your Facebook account as well so you can hear new status updates, and also hear your text messages from your phone. There is also a new app for Smartphone that allows owners to check the statistics of their vehicle and perform functions such as remotely starting their car. The most important feature of the OnStar system is the automatic crash response. Any time a crash situation is detected and an airbag is deployed, the center is automatically called from your vehicle and a live person speaks to you to verify that you are alright, and if not they immediately call for help. No other company has such a platform in effect, making this a distinctive competence for GM.