Amazon Kindle Fire Executive Summary Essay

453 words - 2 pages

A new tablet enters the market almost every month. However, Amazon’s Kindle Fire has declared war upon its competitors especially Apple’s iPad. It has become popular because of its affordable price in a market that is mainly dominated by the iPad. But the question remains: can it take on the market leader for tablets?
Although the advertising and marketing campaigns have made the Kindle Fire’s unveiling successful, many shortcoming compared to the iPad cannot be ignored. The Amazon tablet does not carry an onboard camera. This can be a big deterrent to many perspective customers whom seek this basic feature that has almost standard on all ...view middle of the document...


Besides these shortcomings, the Amazon tablet does have upsides that have helped increase its reputation. The price difference is the greatest argument that can be made when one deliberates the pros and cons of the Kindle Fire. It also weighs less than the iPad, possibly due to the smaller screen size. The Kindle Fire did not spare too much in terms of performance and is in many ways, just as proficient as the iPad for basic users. Both devices run on 512 MB of RAM and 1 GHz dual processors that make watching movies, reading books and magazines, listening to music and playing games much the same.
Customers who are considering buying either tablet should ask themselves what they really require from their device. There is no question that the iPad iOS technology is much preferred over Kindle Fire’s Android operating system in a market where Apple is head and shoulders above the rest in terms of status. Other competitors in the tablet market such as Nook Color, PlayBook and Iconia Tab A100 all offer cheaper tablets than the iPad. Loyal Apple customers will not be persuaded merely by price alone. If in a weak economy, price has not been an issue for customers to sway from the iPad, hopes of a brighter future does not indicate good news for its competitors. The hype from the more affordable Amazon tablet can be seen as a fad that will not withstand the test of time. Reliability from Apple and their success in the past has proved to be strong enough to hold against anyone who has dared challenge them.

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