This website uses cookies to ensure you have the best experience. Learn more

Alter Eco Essay

6431 words - 26 pages

Table of Contents

EXECUTIVE SUMMARY 2
INTRODUCTION 3
I- MAIN RESULTS 4
A) CURRENT MARKET SIZE AND STRUCTURE OF FAIR TRADE MARKET 4
B) PAST MARKET EVOLUTION 6
II- THE COMPANY 8
A) COMPANY’S CURRENT SITUATION AND RECENT HISTORY 8
B) MAIN FEATURES OF COMPANY’S OVERALL STRATEGY 8
C) STRATEGIC PLACE OF THE QUINOA IN OVERALL ALTER ECO STRATEGY 10
III- THE COMPETITION 10
A) IDENTIFICATION OF THE MAIN COMPETITORS 10
B) MARKET POSITION OF EACH COMPETITOR 12
IV- CUSTOMERS 12
A) OVERALL CUSTOMER PROFILE 12
B) CUSTOMER MARKET SEGMENTS 15
C) COMPANY BRAND POSITIONING 16
a) Product value offering 16
b) Service value offering 16
c) How does company position its offering in relationship ...view middle of the document...

But Alter eco already thought about prepared operations in Brazil in order to start a new Fair trade channel dedicated to South exchange.
The last few years, Alter eco continue to increase it turnover and attract more consumers. Nowadays the trend is positive for the Fair trade market because most of people want to have a good and healthy food every time in order to “fight against” the junk food.


Introduction

Alter Eco is a French-based alternative trading organization, founded in 1998, which specializes in the import and distribution of Fair trade products.
Alter Eco is recognized for its unique marketing strategy, branding approach, and extensive product range.
Thanks to its singular approach to the economics of today, Alter Eco is one of the strongest Fair trade brands on the market. This company attempts to involve its consumers in the process of Fair trade and sustainable development.
Thus consumers can enjoy goods of exceptional quality and feel good because they’re contributing to sustainable development. Nowadays, Alter Eco purposes to its consumers a wide range of product and essentially a new way of eating healthy. They are constantly looking for new products which aren’t knowned yet, like the quinoa. Which are moreover good for the health.
Consequently we’ve chosen the Red Quinoa organic. The quinoa is an ancient cereal grain that grows in the South America, and has been cultivated in the region for more than 5000 years. It is recognized as the “mother grain” and as a “protein powerhouse”.
By the way, quinoa is nutritionally charged and is considered as one of the best sources of protein and amino acids by the Food and Agriculture Organization of the United Nations. Moreover the red quinoa can be a great vegetarian alternative with a delicate taste.
Red Quinoa is made by The National Association of Quinoa Farmers (ANAPQUI) in order to maximize the revenue of local communities who were selling at loss. Thanks to this organization, the workers can now benefit from decent living wages.

On the other hand, Fair trade is a viable and successful alternative to conventional commerce. This business model may gradually close the gap between rich and poor. Alter Eco provides consumers with quality product nevertheless many customers aren’t involved in this process of Fair trade.
So Alter Eco needs to prove that their products are good quality and have a sustainable approach centered on people and our planet.

I- Main Results

A) Current market size and structure of Fair trade market

We saw that, the United States were the pioneers of the Fair trade, with organizations as SERRV and Ten Thousand Villages. But the market of the Fair trade knew real expansion only from the moment when Starbucks, assignor at the request of a national campaign launched by Global Exchanges in 2000, began to introduce some fair coffee into his coffee shops.
Organizations and fair certifiers persuaded afterward the other companies...

Other assignments on Alter Eco

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care

Similar Documents

Logistic Essay

789 words - 4 pages Mustapha Gbassa ECO 490-GS001 Written Assignment #6 How can trade liberalization exist on a nondiscriminatory basis versus a discriminatory basis? What are some examples of each? Trade liberalization is the removal or reduction of trade barriers to promote international trade. It can exist on a nondiscriminatory basis such as with the WTO, who requires that the participating nations provide tariff reductions to all other members when

Competitive Strategies And Government Policies Essay

965 words - 4 pages Competitive Strategies and Government Policies ECO/365 May 1, 2013 Competitive Strategies and Government Policies The automotive industry is a diverse and ever evolving market. With equally as diverse consumers, products and regulations. However firms often have to overcome new competition in the form of new companies entering the market as well as mergers through the course of a company’s history. Often forming large new competitors

Article Analysis Paper

1308 words - 6 pages Running head: WEEK 1 - ARTICLE ANALYSIS PAPER Week 1 - Article Analysis Paper ECO 365 University   Article Analysis Paper Childhood food consumption patterns have been changing over the last three decades with the result that that most children are faced with obesity than ever before. The shift from food from home lunches to restaurant foods and fast food lunches, or junk food, is a major contributory factor. For most

Reliance Essay

7204 words - 29 pages imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large. We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address long-term social