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Advertising Essay

1363 words - 6 pages

Assignment 3: Critical Thinking
1. Magazines would have the highest probability of an advertisement reaching me. I read magazines probably 2-3 hours a week. While this time is very low, I feel that they have a greater effect on me for many reasons. When I am reading a magazine, it is because I want to enjoy what contents it has to offer and I’m usually interested in the material they print. This means that I am actively reading the articles and scanning over the advertisements they are accompanied by. Since I’m interested in the material, their ads are usually something I am interested in as well. With all of these in mind, I am more likely to read any ads more thoroughly than I would in a ...view middle of the document...

Hundreds of thousands of viewers move through Times Square on a daily basis and are viewing the large, eye-catching billboards. Especially today, Times Square has a reputation for having the most creative ads in one place, so viewers make a point in looking at what is being advertised. In addition to the number of viewers Times Square’s billboards offer companies, Times Square is also mainly made up of tourists. Many of these tourists come from far distances to visit, so companies also have the opportunity of reaching those they may not be able to reach in other areas of the country and even the world. The companies can hope that those tourists will go home and look into the product and spread the knowledge of that product. Companies also are able to target certain viewers based on the location of the outdoor advertising. They can use the demographics of the main viewers in Times Square to know where their ads would be best received. Whether they want a spot in the center of all the chaos or closer to the area near the theaters if they are looking to target someone with similar interests.
Some disadvantages to purchasing billboards in Times Square involve the amount of time viewers spend looking at each ad. Since viewers are not spending much time thoroughly reading all of the billboards in Times Square, companies have to find a way to get their message across clearly and quickly. They have to make their ads big and bold in order to gain viewer’s attention. They don’t have much time to portray a long message to viewers. If they end up with too many words on their billboards, chances are that they will lose the attention of viewers and end up wasting the money spent on their ad and billboard when viewers do not pay any attention. In addition to the lack of attention they may receive from viewers, they also have to compete with the other companies who have purchased billboards in Times Square and with their advertising strategy. While there are tons of billboards, LCD screens with constant videos and images, and banners running through Times Square, companies have to find a way to stand out from all of the other advertising messages that are being pushed out at the same time. When they are spending a lot of money for the advertising space, they need to make sure their advertising campaign is unique enough to stand out so they do not end up wasting money.

3. It is common knowledge that many people watch the Super Bowl simply for the advertisements. Because of this, advertisers and companies are forced to create elaborate campaigns for viewers to watch. They are constantly being judged against other commercials that play during the Super Bowl as well. Since the competition is so high, only the companies who can afford these spots to air their new commercials. Out of the friends I interviewed about past Super Bowl commercials, the ads that seemed to be remembered the most were commercials that had the comedic factor. For example, the Doritos...

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