Ad Anaylsis Essay

783 words - 4 pages

Redbook Magazine, which began in 1903 as a prominent woman’s literature magazine, has now evolved into one of the leading woman’s lifestyle magazines in the US (Newsstand). It's parent company describes it as “the total-life guide for every woman blazing her own path through adulthood and taking on new roles—wife, mom, homeowner—without letting go of the unique woman she’s worked so hard to become. (Hearst Corporation)” Therefore, this magazine presents the perfect environment to showcase an advertisement such as the Crystal Light ad. The magazine's popularity alone ensures that any ad among its pages will receive countless views from readers. However, an audience is not the only requirement ...view middle of the document...

Therefore the ad logically boasts “14 refreshing flavors, just 5 calories.” This ad reveals to women an opportunity of enjoying a sweet treat completely guilt free. With only 5 calories, they can now indulge in a delicious and satisfying drink without overloading on calories. This low-calorie beverage stands in stark contrast beside some other popular choices on the market such as Minute Maid Lemonade containing 100 calories and Coca-Cola containing 97 calories (Calorie Count). When faced with the competition, the Crystal Light ad presents logical evidence to influence readers that its product is superior to its competitors.
Lastly, the Crystal Light ad is effective in reaching the target audience by its inclusive use of pictures to involve women from many different walks of life. There are three women pictured in the ad; there is a woman with her daughter, a woman by herself, and a woman with her friends. This has in essence reached all women regardless of whether they enjoy spending time with their children, friends, or simply themselves. In addition to showing the women’s relationships with different people, the ad also portrays women of varying ages. The age ranges portrayed coincide with the age range of women targeted by Redbook Magazine. Another interesting aspect of the women pictured in the ad is their cultural diversity. While every race is not represented, there is still a variety pictured. The...

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