1.Acer’s strategy has been described as “divide and conquer”.Explain
Acer’s strategy was to position its brand in the local market, beforepursuing regional and then global market. Shih wanted to make surethat people had a good image of his brand and that they associated itwith quality and high technology.
How did the “global markets-local markets” paradox figureinto Shih’s strategy for China?
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That gave Acer’s an advantage over other brands
Can Acer become the world’s third largest PC company, behindDell and Hewlett-Packard?
I think if Acer’s strategy is effective and it focuses on business toconsumer and not only in business to business, their goal will beachieved successfully because since this brand started developing, ithas faced some struggles but still maintained their vision right to thegoal and that’s how Acer has been positioned as it nowadays
Growth in the U.S. PC market has started to slow down.Despite strong competition from Dell and Hewlett-Packard,Acer’s U.S. market share increased from 1 percent in 2004 to3.3 percent by the end of 2006. What are Acer’s prospects forgaining further share in the United States?
Right now Dell and Hewlett-Packard are two very positioned brandsand I think their market share is way bigger because their market isdifferent, they decided to have different strategies and if Acer decidesto gain further share in the U.S. they should do a new campaign toposition Acer as “THE choice for a PC”