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Ac Milan Essay

2948 words - 12 pages

AC MILAN

Fall 2014

Part 1: The Company
Back on December 16, 1899 Milan Foot-Ball and Cricket Club was officially formed, but the first time Milan's name appeared publicly was on Monday, December 18 in an article by the Gazzetta dello Sport newspaper. Founded by English lace-maker expatriate Herbert Kilpin and businessman Alfred Edwards, the AC Milan become quickly one the most prestigious football teams in Italy and Europe. Thus, the fact it was founded by English men made the club named Milan, the city name pronounced in English, instead of pronouncing it Milano, as for the all-time rival FC Internazionale Milano.
The Associazione Calcio Milan has spent almost its entire ...view middle of the document...

Another extraordinary trio, from Netherlands this time, was formed by three times “ballon d’or” winner Marco Van Basten, Ruud Gullit and Frank Rijkaard, shoved the team, under the command of considered greatest coach of football modern era Arrigo Sacchi, to win the European Champions League two times in a row, thing no other team succeeded to achieve since then. Among these players, the Via Turrati club (as called in Italy after the club’s headquarter street name) have also seen other legends as Franco Baresi, Paolo Maldini, Alessandro Costacurta, Rui Costa, Andriy Shevchenko, Kaka, Andrea Pirlo, Alessandro Nesta, Ronaldo (the Brazilian), Ronaldinho and Zlatan Ibrahimovic for players. These legends were coached by other legendary tacticians as Arrigo Sacchi, Fabio Cappello, Carlo Ancelloti, and so on.
Thus, all the successes and trophies obtained through decades because of the participation of best players of their times from all around the world made the AC Milan one of the most feared, respected and well know clubs in the world. Their red and black jersey and “devils” or “rossoneri” (red and black in Italian) nicknames make anyone directly think of the Milan club along with its history of successes but also failures (as of the Istambul champions league final game lost in the penalties shootout against Liverpool while Milan was advantaged by 3 goal after half time) and creates a customer value of the AC Milan brand which make it one of the most valuable sport club in the world.
Nowadays, the AC Milan is entering a new era with the transfer of powers from old time president Silvio Berlusconi and his vice-president Adriano Galliani to the president’s young daughter Barbara Berlusconi, as she is now ranked in third position in the clubs officers chart.

In fact, the club is facing, since 2008, financial problems and is cutting its operational (wages and salaries) and reducing considerably its transfers budgets. However, the new economic strategy resides in making the club become self-efficient and not relying on Berlusconi’s massive investments through his wealthy conglomerate Fininvest, which owns the club. However, according to this strategy, and one of the recent successes of Barbara Berlusconi, the creation of Casa Milan, which is the new modern high-tech headquarter of the AC Milan (which is no more in Via Turrati), including a museum on the glory of the club, restaurants, shops and so on. This great success is adding value to the club, who already was recognized as a model of technology uses and modern practices through its Milan Lab Medical Center and Milanello Training Center.

Part 2: Description of the MilanLab, Milanello, E-Commerce and Information System
As stated above, the Associazione Calcio Milan benefits from many Information Technology facilities. First one to come to mind is the obviously the MilanLab. Indeed, the MilanLab is the AC Milan’s high tech interdisciplinary scientific research center. The center’s...

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