SWOT Analysis of Grameen Phone
SWOT Analysis of Grameen Phone Ltd.
Course Title: Strategic Management Course Code: 610
Bangladesh Institute of Bank Management
SWOT Analysis of Grameenphone Ltd.
Abstract: Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. ...view middle of the document...
Though Citycell had started their operation beforehand, but they were unable to reach the general people. So, the people are being used to with Grameenphone. This is a huge advantage of Grameenphone. Network Availability: Grameenphone has the widest network coverage and a large number of BTS station (Tower) all over Bangladesh. That’s why the company can provide better connectivity in most of the area of the country. Brand Name of Grameen Image: Grameen Bank is well known all over the country because of its appreciable activities in financial sector for poor people in Bangladesh. So, when the name Grameen has been added with this telephone company, the organization gets a huge exposure due to this Grameen image. Financial Soundness: Because of effective strategic planning, Grameenphone is able to earn a healthy amount of revenue, which gives them financial soundness.
Skilled Human Resources: All the stuff, which are related to Grameenphone are skilled and effective in their own job responsibility. The reason behind this is the Human Resource Department of Grameenphone follows ethical strategy to recruit new employees. Effective Support Organization: Grameenphone has shared the idea from the employees of Bangladesh Railway and Grameen Bank, who are experienced and able to provide precious guidelines for the operation of Grameenphone. Easy Access to the Widest Rural Network: Through the help of Grameen Bank, this was easier to Grameenphone to reach the rural area of Bangladesh. High Ethical Standard: To ensure quality of service, Grameenphone is strict to follow its ethical standard. 2. WEAKNESSES Cultural Gap: In Grameenphone management, employees from different countries are existed. Suppose, CEO is a Noregian, Chief Technical Officer is Indian and many more employees come from different countries. That’s why sometimes there may be lack of understanding due to cultural gap. Many Men Many Minds: Sometimes different ideas may create problem. In Grameenphone, this is highly encouraged to apply new strategy for better performance. Sometimes, it may create problem because employees are used to with previous strategy. Complicated Pricing Structure: Grameenphone has lots of products. The pricing of these products and their billing policies are different which also difficult for a user to understand. Incomplete Message through Promotional Activities: Most of the time the advertisements of Grameenphone have no clear appropriate messages. Not only that, most of them are also so confusing to understand. As a result, subscribers get the wrong meaning of what has been said to them. Problem Contained Offers: Recently almost all of the new offers of Grameenphone are having some technical problems. Either they are not working at all or part of the services of those offers is disabled. Moreover, Grameenphone is also delaying to solve these problems which are only raising the dissatisfaction level of its subscribers. Lack of Harmony among SBUs:...