This website uses cookies to ensure you have the best experience. Learn more

A&D High Tech Essay

5988 words - 24 pages



A&D High Tech (A):
Managing Projects for Success
In his twelve years as a technology project manager at A&D High Tech, Chris Johnson had a
strong track record of delivering projects on time and on budget. His techniques for project
planning, estimating, and scheduling had become best practices at the St. Louis-based computer
products company. He had just led a project team that successfully revamped the supply chain
systems in less than eighteen months. He was especially proud since many observers had doubted
that the project could be completed on time. As part of the strategic initiatives set forth by its
CEO and founder, Ted Walter, A&D was to be second to ...view middle of the document...

The current project manager, Eric Robertson, was
taking a one-month leave of absence due to a family emergency, just as he was about to begin
formulating the project plan and make staffing decisions.
Johnson immediately began thinking about the best way to ensure the online store project’s
success. He was concerned that there was too little time to get up to speed on this new project. It
was already May, and the holiday season would approach soon. Given the urgency put forth by
Webb and Walter, Johnson was already feeling pressure to come up with solid recommendations
in short order.

©2006 by the Kellogg School of Management, Northwestern University. This case was prepared by Derek Yung ’03 and Alex
Gershbeyn ’03 under the supervision of Professor Mark Jeffery. Cases are developed solely as the basis for class discussion. Some
facts within the case have been altered for confidentiality reasons. Cases are not intended to serve as endorsements, sources of primary
data, or illustrations of effective or ineffective management. To order copies or request permission to reproduce materials, call 800545-7685 (or 617-783-7600 outside the United States or Canada) or e-mail No part of this publication
may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic,
mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management.



Company History
A&D High Tech sold computer products, accessories, and services to consumers and small
businesses. The company had its roots in Lincoln, Nebraska, where Ted Walter started its first
store in 1988. A&D’s made-to-order products were very innovative at the time, and were the first
to be introduced in the personal computer industry. Walter emphasized friendly customer service,
a value that was deeply ingrained in the culture of the Midwestern heartland where Walter had
lived his entire life. A&D’s revenues grew consistently for ten years and approached $400 million
for fiscal year 2000. The company was primarily a regional player, with more than 90 percent of
sales coming from customers in the Midwestern states. However, Walter was strategically
seeking to increase its distribution nationally.
A&D sales had come predominantly through retail outlets in shopping malls across the
Midwest and via phone orders handled by its fifty-person call center in Lincoln. Before 1999,
sales orders at the call center were written on paper and then passed to order-entry clerks. This
added time to order entry, delayed shipment, and resulted in poor accuracy. Consequently, sales
representatives often had to contact customers to correct errors or to suggest different options due
to inventory shortages. On average, 30 percent of the orders required customer callbacks,
compared to only 5 percent at A&D’s primary competitor.
In 1999 A&D...

Other assignments on A&D High Tech

Microeconomics Essay

2159 words - 9 pages . is the same as the cooperative version of the original game. Consider the game shown in Scenario 1, below: Payoffs are in millions of dollars. Lawrence LLP’ss payoff is listed before the comma Lawrence LLP Buy Turbo Tech Buy Zamboni Tech ERS Corporation Put Poison Pill Dump In Turbo Tech Cash Assets of Zambo ni Tech -$100, -$1 $50, $0.5 $1, -$1 -$0.5, $0.5 2. In the game in Scenario 1, a. b. c. d. "Poison

Assessment Of Current Strategic And Leadership Challenges For Apple Inc

1146 words - 5 pages growth and high profits in late 1980’s, the company had to later transform itself, in early 2000’s into Apple Inc., offering a wide range of innovative high-tech non-PC products. Over the last 10 years Apple transformed itself from a ‘Good’ to a ‘Great’ company. As soon as Steve Jobs became the company’s interim CEO in September 1997, after being forced out in 1985 , he started building his leadership strategy by focusing to get “the wrong people

Contract Law - Problem Question

1771 words - 8 pages . The contract price was £15,000 under which Tech Ltd agreed to install a new high-tech multimedia projection system. It was agreed that the system had to be installed by 20th December in time for it be used for a large conference on e-learning booked by the national federation of teachers on 22nd December. On 15th December Tech Ltd informed Keith that due to problems in finding special electricians they would not be able to complete the


342 words - 2 pages Siemens is a 150-year-old German company,but it s not the company it was even a few years ago.Until recently,Siemens focused on producing electrical products.Today the firm has diversified into software,engineering,and services.It is also global, with more than 400,000 employees working in 190 countries.In other words,Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into high-tech products and

Market Segmentation

328 words - 2 pages sophisticated. On top of that, these people are high-end and tech-savvy, who is often a business user. They have grown up with computers, email, and instant communication. The sheer size of this group, coupled with the reported spending habits of young people, makes this segment a desirable target of our company. Behavioural Segmentation The benefit that customers seek from our product is convenient, with unique features for good quality. This is their belief that our product is as such, and they will proceed to try our product. When customers satisfied by our product and have positive opinion of it, they will repeat their purchase on it and become loyalty.


1551 words - 7 pages professionals who will contribute significantly to the betterment of society. DEPARTMENT MISSION STATEMENT The Electrical and Electronics Engineering (EEE) Department commits itself to provide students with industry-grade and outcomes-based education in electrical, electronics and communications engineering that will allow the students to develop a greater sense of professional responsibility, social awareness and high competitiveness in industry or in

Harnischfeger Corp

2721 words - 11 pages increase the company's presence in high-tech areas such as aerospace and pharmaceuticals and second, to make the company more global. These goals seem to require the company to pursue an aggressive earnings management strategy. In the short term the company needs joint ventures to survive. These joint ventures will provide Harnischfeger access to many new foreign markets and could be a potential source for cheaper labor. Effective earnings


382 words - 2 pages Successfully pitching a new product idea to your boss or presenting a financial analysis or strategic plan to your company’s management team requires a high level of proficiency across a broad set of communication skills that have never gone out of style—in fact they’re in high demand. In the words of one US high-tech recruiter, “Communication is KEY. You can have all the financial tools, but if you can’t communicate your point clearly, none


525 words - 3 pages labor costs compared to higher costs European labor market h. Recent advancement in medium to high-tech sectors i. Recent betterment of the neighboring markets: Russia, Iran, other Middle east countries j. GDP growth rate at 6% between 2002-08 k. Inflation of 9% from 75% a year in 1990s. l. Utilizing its Special geographic location to be the energy corridor amongst Europe ,Middle east & North Africa m


331 words - 2 pages have capability to provide enough power during these “m” and “n” minutes d) Design for the case where “Y” < “X” (parameters like initial cost, maintenance cost, break even point in terms of no of years, etc will be part of this analysis) HOW 1. Hybrid architecture design will be based on parameters from a) Average car usage, b) Road conditions, c) Cost of car, d) Battery charging - Stations/Alternative methods. 2. During idling and low speed

Cultral And Diversity

1835 words - 8 pages better managed. Efficient structure produces communication that is consistent within the company, a uniform marketing message and a culture that helps encourage cohesiveness and good morale. To achieve this sort of alignment, you first must understand the elements of efficient organizational structure. High morale holds an organizational structure together. With high morale, productivity is elevated, and employees offer new ideas to help

Similar Documents

Capsim Report

3969 words - 16 pages Foundation Simulation Final Report MANA 4322 – Organizational Strategy Example 2015 Annual Report Sensors, Inc.’s Mission Statement: The Mission of Sensors, Inc. is to provide high quality sensors to the electronic sensor industry for distribution world wide. Sensors will produce a variety of sensors in both the High and Low Tech markets using established market specific R&D methods and price them competitively within this highly

College Shootings Essay

280 words - 2 pages events outlining how situations like this can be dealt with differently. When a student is bothered by sometime it can be pretty noticeable and in this case Seung had been submitted to help during middle school, high school, and during his days at Virginia Tech. Both editorials talk about how faculty, police, and mental-health workers can work together to help prevent situations like this. McMurray states that the University of Kentucky

Proj 595 Essay

5550 words - 23 pages more functioning centers in high density areas vs. the lower density areas. Lack of attention to detail here would allow us to locate the center in an area where the center would essentially need to compete with other centers. The goal is to spread the use and knowledge of technology, so placing the center where there is already a concentration of other tech related centers wouldn’t be the best idea. Also, where there is more population, there is

O.Net Essay

555 words - 3 pages MGMT 404 week 3 O*Net Research Center 1. The occupation I was looking for was an Ultrasound technician. Ultrasound tech. was the second occupation that came up during my search. I think the information was comprehensive. The site gave specific information like salaries by state. I really liked the salary break down. The list of tasks is very close to what the ultrasound techs do at my office. They have to submit a report after every