Purpose of Research
The purpose to this research is to analyze the demand for 3-D movie attendance according to gender and the impact, if any, of attendance should the price of the tickets increase. The main objective of 3-D movie producers is to boost demand and increase ticket prices, supporting profitability, which would benefit the movie industry. This research is to determine how much more people are willing to spend for a 3-D movie and if there is a difference in 3-D viewers ...view middle of the document...
While competition from regular movies or alternative services like video on demand remains, the research will analyze if the demands for 3-D from moviegoers are significant.
Team members will gather data at four area theaters, all of which are showing Harry Potter’s latest movie in IMAX 3-D. The Theaters used for this research are located in the San Francisco Area. They include AMC Woodlands, AMC Veterans, Muvico Bay Walk and AMC Regency.
The team members will conduct an analysis of the 3-D movie ticket sales by recording the requests made for the 3-D presentation at the sales booth. This will be done by a simple log were all observed requests will be recorded. As the showing of the film approaches, researchers will enter the assigned theater hall to take a final tally of the seats occupied. This procedure will enable the team to see a pattern between ticket sales and gender and the effects of the effects of their relation.
The team members will record ticket purchase at the sales booth for the gender of the subject inquiring or buying the tickets. Team members will also take a final count of actual gender in attendance for the 3-D movie before show time. This procedure will enable the team members to acquire the data to analyze the affects of gender and prices.