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19 Rules Essay

2681 words - 11 pages

19

Rules of Typography

Index
1. Use Classical Typeface 2. Use Maximum Two Types of Typefaces 3. Use Typefaces that are Different in Form 4. Use Upper and Lower Case Letters 5. Use an Average Point Size for Text Type 6. Use Minimum Type Sizes and Weights 7. Use Text Types of Book Weight 8. Use Typefaces of Medium Width 9. Use Consistent Letter and Word Spacing 10. Use Appropriate Line Lengths 11. Use Line Spacing that is Readable 12. Use Flush Left Type Alignment 13. Create Effective Rags 14. Clearly Indicate Paragraphs 15. Avoid Widows and Orphans 16. Emphasize Elements within the text 17. Never distort the Type 18. Align Letters and Word on the Baseline 19. Use Maximum Contrasts ...view middle of the document...

If the reason for combining typefaces is to create emphasis, it is important to avoid the ambiguity caused by combining types that are too similar in appearance. Like Avoid using Times NewRoman and Platino together or Universe and Fruituger etc.

RIGHT

WRONG

YES, WE CAN
BARACK HUSSEIN OBAMA
44th AMERICAN PRESIDENT

BARACK HUSSEIN OBAMA
44th AMERICAN PRESIDENT

YES, WE CAN

19 Rules of Typography

4

RULE 4
Use Upper and Lower Case Letters
Text set in all capital letters severely retards reading. Use upper and lower case letter for optimum readability. Ascender and descenders provide the necessary visual cues to make text more readable. Text set entirely in upper-case letters form monotonous, rectangular shapes. Upper-case letters can successfully be used in display type (headlines; type above 16 points).

RIGHT

WRONG

is easier
is

thought emailing

agree that

You must

THOUGHT EMAILING

AGREE THAT

YOU MUST

effective

more

speech

IS EASIER

SPEECH

MORE
EFFECTIVE

IS

19 Rules of Typography

5

RULE 5
Use an Average Point Size for Text Type
For text type, use sizes that, according to legibility studies, prove most readable. These sizes generally range from 8 to 12 points for text that is read from an average distance of 12 to 14 inches. Be sure to remember that sizes (based on the x-height of letters) appear different from one typeface to another.

RIGHT
What is Book? A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages produced in electronic format is known as an electronic book, or e-book.

WRONG
What is Book? A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages produced in electronic format is known as an electronic book, or e-book.

19 Rules of Typography

6

RULE 6
Use Minimum Type Sizes and Weights
Avoid using too many different type sizes and weights at the same time. Some experts recommend using no more than two sizes, one for display titles and one for text type.

RIGHT

WRONG

GOOD DESIGN
IS ALL ABOUT MAKING

GOOD DESIGN
IS ALL ABOUT MAKING

OTHER DESIGNERS

OTHER DESIGNERS

IDIOTS
BECAUSE THAT IDEA

FEEL LIKE

IDIOTS
BECAUSE THAT IDEA

FEEL LIKE

WASN’T THEIRS

WASN’T THEIRS

19 Rules of Typography

7

RULE 7
Use Text Types of Book Weight
Use text types of book weight. Avoid typefaces appearing too heavy or too light. Text typefaces that are too light cannot easily be distinguished from their backgrounds. In typefaces that are too...

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